Sydney, Australia – Australian customer engagement platform Komo Technologies recently appointed a data-driven marketing specialist. Simon Laurenbeck as Marketing manager.
In his new role at Komo Technologies, Mr. Rollenbeck will play a key role in shaping Komo's brand positioning, demand generation and overall Go To Market (GTM) strategy to accelerate growth in Australia and the United States. He will lead the company's global marketing efforts.
A data-driven B2B SaaS marketing expert with a passion for technology, Rollenbeck has over eight years of leadership experience in a variety of positions at startups and Fortune 500 companies.
Specifically, Mr. Rollenbeck comes from Mozaik Play, where he served as chief marketing officer. In his previous role, he led the marketing team for Expedia's Asia Pacific corporate travel division, managing a high-performing regional marketing team with a focus on growth and customer retention. He also worked for Willow, where he was director of digital and demand marketing.
Commenting on his new role, Laurenbeck said: “I'm excited to join the great team here at COMO Technologies at a time when the company is experiencing significant tailwinds and momentum, especially with evolving privacy regulations, marketing limitations, and attention spans. Establishing direct customer relationships is critical for brands to remain more relevant than ever in this increasingly declining world.”
meanwhile, Joel Steel, Komo CEO and Co-Founder“Simon's strategic expertise and experience in the B2B SaaS marketing space will be critical to driving Komo's brand, demand generation, and go-to-market strategy. Simon's passion for creativity and forward thinking He is a perfect fit with our culture and we look forward to seeing the impact he will have on our global growth strategy.”