A digital marketing strategy has become a critical component of a successful dealership, and in today's technologically advanced world, it can often mean the difference between success and failure. Unfortunately, the automotive retail industry is just beginning to realize that any strategy is useless without the right data, which the industry has struggled to collect and implement for years.
On this episode of Driving Solutions, host Jim Fitzpatrick is joined by Mike Wethington, founder and CEO of Outsell, a customer engagement platform that helps dealers take their digital marketing strategies to the next level. Here, Wethington shares details of the exciting innovations his company is preparing to ensure the automotive retail industry has the right data and the best insights.
Important points
1. Both dealers and manufacturers are beginning to realize the importance of standing out and engaging with customers through effective digital marketing strategies. Unfortunately, the industry is not yet ready to take the next step in planning through data. To overcome this problem, Outsell will be exhibiting several products at his NADA show this year.
2. Dealers will be able to leverage Outsell's open ecosystem platform by working with a wider range of technology vendors. New integrations with partners like Axiom, Foureyes, and Treasure Data allow dealers to pull data from a variety of sources and gain more accurate insights into buyer behavior.
3. Outsell will also increase its support for dealers by hiring more staff with higher levels of experience in digital marketing strategies so that users can access the right advice as soon as they find it.
Four. Customer data platforms are important tools to help dealers put their data to good use, but they need to be combined with artificial intelligence to predict consumer behavior and generate actionable insights, Wethington said. I will explain.
Five. When using artificial intelligence, customer data platforms, or both in your digital marketing strategy, dealerships must prioritize operational efficiency. For the automotive retail industry, investing in the right technology solutions is the best bet to make the process faster, easier and more effective.
“The entire industry, from manufacturers to dealers, needs to become more efficient.” — Mike Wethington
To learn more about how Outsell's innovative platform can increase efficiency in your dealership, visit the company's website or stop by booth #4801W at the 2024 NADA Show.
