Moonpig, an online retailer of personalized gift and greeting cards, uses Google and Pinterest search data and comments from stationery industry experts to dig deep into 2023 card trends and discover what's trending in 2024. I considered the future.
Top designs and styles for 2023
Last year was officially the year of the blonde, following the release of the hit movie Barbie starring Margot Robbie and the start of Taylor Swift's Ellas World Tour. If the high ticket sales between the two isn't enough to convince you, Google's search data shows that searches for greeting cards featuring Barbie and Taylor Swift each increased by 233 percent in the past 12 months. It shows an increase of 222 percent. Here is the complete list of the top 10 searches for 2023:
- Barbie birthday cards increase Google search trends by 233 percent
- Taylor Swift's birthday card increases Google search trends by 222 percent
- Super Mario birthday cards increase Google search trends by 126%
- Typography Birthday Cards Increase Google Search Trends by 100%
- Warhammer birthday cards increase Google search trends by 85%
- Stitch birthday cards increase Google search trends by 82%
- Personalized birthday cards increase Google search trends by 75%
- Mario birthday cards increase Google search trends by 51%
- Funny thank you cards increase Google search trends by 50%
- Confetti cards increase Google search trends by 50%
“We often see an increase in demand for greeting cards related to the latest blockbuster movies or the hottest artists of the moment. These types of cards are a way for our customers to connect with their loved ones. Because we know people like to send,” Sarah Jane Porter commented. , Moonpig's Global Design & Licensing Director. “Choosing trending or topical cards that clearly reflect the recipient's interests is a direct way to show how close you are to them.”
Moonpig took a deep dive into monthly popularity and ranked card types based on monthly Google searches over the past 12 months. According to this data, personalized cards receive approximately 22,200 monthly Google searches, with “custom card” and “personalized wedding card” also in the top nine with 8,100 and 2,900 monthly searches, respectively. Ranked in.
Here are the nine most popular card designs and styles, based on monthly Google searches.
- Personalized cards, average 22,200 searches per month
- Funny birthday cards, average 14,800 searches per month
- Personalized Christmas Cards, average of 8,100 searches per month
- Rude birthday cards average 4,400 searches per month
- Personalized wedding cards, average 3,600 searches per month
- Custom cards, average 2,900 searches per month
- Rude Valentine Cards average 2,900 searches per month.
- Funny anniversary cards, average 2,400 searches per month
- Personalized football cards, average 1,900 searches per month
Moonpig also took a deep dive into trending searches on Pinterest, the visual image-sharing social media platform, and found that meme Valentine's Day cards are the most searched on Pinterest, with 3,400 searches per month. Here is the complete list of the nine most popular cards, ranked by average monthly search volume.
- Meme Valentine Cards average 3,400 searches per month
- Customizable thank you cards, average 2,800 searches per month
- Pop-up greeting cards, average 2,300 searches per month
- Personalized wedding cards, average 2,300 searches per month
- Watercolor Greeting Cards, average 670 searches per month
- Musical Birthday Cards, average 670 searches per month
- Musician birthday cards, average 290 searches per month
- Black and white cards, average 290 searches per month
- Positive Affirmation Cards, average of 670 searches per month
Toward 2024
Moonpig and its team of experts (which includes mental health experts, card designers, and more) predict that three design themes and trends will dominate the industry this year:
- Personalization continues to grow: Personalization ranks high across searches on Google and Pinterest, which “certainly means this element of the greeting card industry will continue to grow,” says Moonpig. . As technology advances, “we imagine that personalization capabilities will become more creative as customer demand continues to grow.”
- The line between greeting cards and artwork is blurring: Many people hold on to cards for sentimental reasons, but Moonpig predicts that greeting cards will increasingly double as wall art in 2024. . According to Moonpig, the industry will see designers continue to experiment with different styles in 2023, driven by an increase in his Google searches for typography cards.
- Pop culture will continue to be mainstream. Pop culture will continue to influence overall card design. “I can see this growing,” Moonpig said. As social media content creators grow in popularity, Moonpig predicts that pop culture will continue to influence card design, with videos and images of content creators used on cards.
References from GDA:
