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Meghan's new lifestyle brand could soon launch into cookbooks, tableware, home decor, stationery, yoga supplies, pet food and more. Meghan Markle's new lifestyle brand was launched via Instagram on Thursday night amid the Kensington Palace photoshopping scandal that has put her sister-in-law in the spotlight. Kate Middleton.
important facts
Through a grid of nine Instagram posts and a short video that shows the duchess standing on a covered walkway in a floor-length black ballgown arranging flowers and baking bread, Ms. announced the creation of a new brand called “American Riviera Orchard.''
The venture's logo appears to be a new coat of arms featuring the letters A and R, with speculation that she had a hand in the design, and includes the word “Montecito” beneath the brand's name in expansive cursive. (Markle has been living in California with her husband Prince Harry and their two young children, Prince Archie and Princess Lilibet, since 2020).
Although few details about the business were revealed at the Instagram launch (although the brand gained 358,000 followers overnight), Markle's new company is owned by Gwyneth, according to a trademark filing. – It has been indicated that it could go in the direction of a company owned by Paltrow, Jessica Alba, or HGTV's Chip Gaines and Joanna Gaines. .
The company plans to create an online retail store selling tableware, cutlery, cookbooks, dinnerware, coffee and tea service, kitchen textiles, jams and jellies, oils and other food products, according to a February filing. Registered as an LLC in the state.
The second document, filed in March, shows that the brand sells garden supplies, lighting, stationery, party decorations, gift wrapping, tote bags, pet supplies, kitchen supplies, home décor products such as pillows, curtains, linens, and picture frames. It also suggests that there is a possibility of expansion. .
It was not clear in the filing whether the products would be manufactured and produced by the American Riviera Orchard brand, or whether they would simply be hand-picked and resold under the brand name.
amazing facts
This isn't Markle's first lifestyle brand. Before getting engaged to Prince Harry in 2017, she ran a lifestyle blog called 'The Tig' where she interviewed celebrities, talked about fashion and shared personal details of her early life and career as an actress. He also revealed. She shut down the site in 2017.
Main background
Markle rose to fame in 2011 as the lead character in the TV series “Suits,” after appearing in bit roles in films such as “Get Him to the Greek” and “Horror Bosses.” appeared in. At the show, it was announced that she was engaged to Prince Harry, the youngest of Princess Diana and Charles III's two sons. The couple married in May 2018, and Markle gave birth to Prince Archie of Sussex in May 2019. In January 2020, the couple announced they were stepping down as senior royals, citing bullying from the British media, racism within their family and general abuse. She moved to California in June 2020. Since their departure, Prince Harry and Markle have launched several businesses. The couple founded a charity organization and audio and video production company using the name Archewell, and signed deals with Netflix and Spotify worth $100 million and $20 million, respectively. Harry & Meghan, a multi-part documentary series discussing Prince Harry and Markle's reign as royals, will be released in 2022. That same year, Netflix reportedly cut the children's show Pearl, which was created by Meghan Markle and was supposed to be Archewell Productions' first animation. series. The couple's Spotify partnership ended last year after they reportedly failed to meet “productivity benchmarks,” and Markle announced in February that her own podcast, Archetypes, would be produced by Lemonada Media.
tangent
Ms Markle's announcement comes as the scandal at Kensington Palace has focused attention on her former in-laws Prince William and Princess Kate. Kensington Palace announced in January that the Duchess of Cambridge was hospitalized for scheduled abdominal surgery and all future plans were postponed until she recovered. Until this announcement, the Princess of Wales had not been seen or heard from since Christmas Day. Several months after her surgery, public speculation abounded and the princess was not seen again. On Sunday, Kensington Palace released a photo of Duchess Kate and her three children to celebrate Mother's Day in the UK. The photo, said to have been taken by Prince William, quickly became the subject of outrage as it appeared to have been heavily edited. On the same day, news agencies including AFP and Associated Press issued notices to news organizations to stop disseminating the photo because “the source appears to have manipulated the image,” and the following Monday, Kate failed. Taking responsibility for her photos, she said she sometimes tries to edit images like “a lot of amateur photographers”. Since then, the global news director of Agence France-Presse, one of the world's largest news agencies, has said the palace is no longer a “reliable source of information.” Photo agency Goff Photos denied that the photo had been manipulated, and Kate has not made any public appearances since.
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