Last week we talked about TV, and this week we're talking about YouTube advertising and why it can be a huge benefit to your business.
Remember those days when everyone would crowd around the TV for an evening's entertainment? Well, times have changed. Today, countless people, young and old, are glued to their devices and devouring YouTube videos.
But what if we told you that this platform, packed with everything from cooking tutorials to travel vlogs, could be a gold mine for your business?
Here's why YouTube ads are worth adding to your marketing toolbox
Instant access to a large audience: Please try to imagine. Billions of potential customers log into YouTube every day.
This is an amazing number, all waiting to be introduced to your business. It's like having a vibrant marketplace at your fingertips, but instead of loudly promoting your products, you can create engaging video ads that catch your customers' attention.
Power to attract attention: Unlike traditional ads, which can get skipped over in newspapers or drowned out over radio static, YouTube ads are inherently engaging. People actively seek out videos and are more receptive to your message. Think of it like attracting a crowd at a local trade show who are eager to see what you have to offer.
Laser-focused targeting: Remember the days when you advertised heavily in the hopes that someone interested might see your flyer?
YouTube ads are much more accurate. You can target your ideal customers based on demographics such as age, location, and even interests. It's like having a friendly usher at a fair directing the right people to the booth.
Two powerful ad formats
Pre-roll advertising: Brief introduction: These short bursts of information appear before the video starts and are great for grabbing attention in your videos.
Catchy messages and funny skits. Think of them as attractive storefront window displays that entice people to step inside.
Mid-roll ads: Learn more: For long videos, mid-roll ads appear in the middle when the viewer is already interested in the content. This gives you more time to tell a compelling story, showcase your product features, and showcase your brand's unique personality. Imagine a fair and friendly salesperson offering a personalized demonstration when someone expresses interest.
Create a winning video
What is the key to success? Great storytelling! Keep it concise, no more than 20 seconds for pre-roll, and no more than 60 seconds for mid-roll. Think of this like an elevator pitch. You need to grab the user's attention and get your message across quickly and effectively.
Invest in great visuals and sound to give a professional impression. You're competing with professionally produced content, so a polished video goes a long way. Most importantly, tell a story. Engage your audience with a clear message about how your product or service can solve problems and improve their lives.
track success
The advantage of YouTube advertising is that it's measurable. You can track views, clicks, and even conversions (sales, calls, etc.) on your website. This valuable data allows you to see what's working and what's not, so you can continually improve your ads for maximum impact.
Take out
YouTube ads are a powerful tool for business owners looking to expand their reach, build brand loyalty, and ultimately increase their revenue. Why not give it a try?
However, creating high-quality video ads and managing complex targeting options can be time-consuming.
This is where you need to hire an expert.
• Video production: Our talented videographers will bring your vision to life and create engaging ads that resonate with your target audience.
• Campaign management: Marketing agencies specialize in managing YouTube advertising campaigns. We handle everything from creating and running ads to optimizing your budget and tracking performance, so you can focus on running your business.
the choice is yours
Whether you create ads yourself or partner with a professional, YouTube ads offer a powerful way to connect with potential customers and grow your business. It's like having a permanent booth in a busy market, waiting for potential customers to find you.
You can't cover everything in one column. So if you have any questions you need answered right away, give us a call or email. Answer every email and return every phone call. Contact us at jon@diamondcitystudios.com or 570-702-4991.
