I'm going to get a little flak on this one, so here we go.
Let's talk about the Super Bowl. Some people watch it for the games, some people watch it for the halftime show, but I watch it for the commercials.
Every year, the world's biggest companies pay millions of dollars to advertise during America's biggest sporting events. Their ads are highly produced and often funny, thought-provoking, heartwarming, and informative. These are his 30 second short films that showcase the abilities of some of the best filmmakers in the industry.
This makes it even more annoying when local ads appear about halfway through the game.
Listen, I know most companies don't have huge budgets, but I'm going to go out on a limb here and say that if you pay a fortune for one of the very limited local time slots available on TV, If you're a local business, you need the budget you need. Coming with you is your A game. But every year, without exception, local TV advertising during the Super Bowl is terrible. Not only is “not as good as a million dollar ad” bad, but so is “competing to see who can come up with the worst video.”
If you've been reading my articles, you know that I don't think it's necessary to hire a video production company for every video project you do. However, first impressions are very important. TV spots, even ones that don't air during the Super Bowl, should always be done professionally, as they are the first impression of your business to many potential customers.
What do you want that first impression to be? With crisp visuals, dynamic lighting, and professional framing, your commercials will tell your audience that your brand values excellence and attention to detail. Similarly, good audio quality is essential to effectively conveying your message. A professional production company will ensure that your commercial's audio is clear and impactful, including dialogue, narration, and music. Combining these elements can significantly increase audience engagement and brand awareness.
Additionally, working with a professional team means you have access to the latest technology and industry expertise without having to invest in expensive equipment yourself. It's a cost-effective solution that delivers high return on investment through engaging content that resonates with your audience and encourages sharing. A professional production company will also apply their creative insight and storytelling skills to transform your vision into a compelling story that speaks directly to your target audience.
Investing in a professional video production company for your TV commercials does more than just make your ads look and sound good. It's about leveraging expertise and technology to engage, make an impression, and deliver a lasting message.
This shows that the brand is committed to quality and respects the time and attention of its audience. With the right team behind your commercial, you can create powerful, effective content that elevates your brand and connects with your audience on a deeper level.
When viewers are bombarded with content every day, it's not just the subject matter of the video that makes them stop and take note, but its quality – both visual and aural. Our professional production team provides a level of quality that can help your brand stand out in a crowded market. They understand that first impressions matter in the world of advertising. Professionally produced, high-quality commercials can captivate your audience from the first frame and make your message memorable.
Additionally, the idea that hiring a good local production company to do your TV commercials is prohibitively expensive is a misconception. In fact, our local production team is able to offer competitive prices while providing superior quality. Our nearby location reduces logistics costs, and our understanding of the local market allows us to work efficiently and resourcefully within budget constraints. These companies often have packages to suit different financial plans, making high-quality video production accessible to businesses of all sizes. By choosing a skilled local production company, you are investing in a partner who can maximize the potential of your budget, proving that you don't have to break the bank to get great advertising.
Oh, shameless plug: I make really good TV commercials. I'm not the only one who thinks so, but you definitely know me. (call me!)
Stay tuned next week for a hot take on why you should always hire a local video production company. I have an idea, but if you have any questions please email me before then. jon@diamondcitystudios.com I reply to all emails.
This week's homework: Let's create the content calendar that we promised to create a month ago! Seriously, let's try it!
