It's not boring, you're just used to it.
Creating engaging social media content is a balancing act for businesses. On the other hand, there is the challenge of finding the extraordinary in the ordinary. Routine tasks and processes may seem mundane to those who work with you every day. On the other hand, some audiences often find these behind-the-scenes glimpses fascinating and refreshing.
It's important for businesses to bridge this gap and transform what is considered mundane into compelling stories that captivate audiences.
For companies immersed in day-to-day activities, the appeal these processes have to outsiders is often overlooked. Whether it's the craftsmanship behind a product, the passion that drives a team, or the journey of an idea from concept to market, these are stories that resonate. Companies need to recognize that what is “ordinary” in their daily lives can be extraordinary to others.
It's important to bring in an outside perspective. This involves looking at a business as if it were for the first time, with no prior knowledge of the intricacies of the business. This will help you identify what aspects will interest or inspire your audience. It's important to find the magic in everyday life and share it in a way that sparks the interest and curiosity of your followers.
Transparency and authenticity play a key role in this storytelling approach. Viewers are drawn to content that is real and relatable. They appreciate seeing the human side of the business: the faces behind the brand, the challenges it faces, and how to overcome them. Sharing these aspects will strengthen your connection with your audience and make them feel a part of your journey.
Engaging directly with your audience is also an effective way to discover what kind of content resonates with you. Feedback, comments, and interactions on social media can give you valuable insight into what your followers are interested in. This conversation will reveal the surprising elements of your business that engage your audience and guide your content strategy in a direction that aligns with your audience's interests.
At its core, the art of creating engaging social media content lies in viewing your company through a new lens, recognizing the interests inherent in your day-to-day operations, and sharing those stories with authenticity and creativity. By engaging with your audience, diversifying your content, and collaborating with others, you can turn everyday business activities into compelling stories.
This not only enriches your followers' social media experience, but also fosters a deeper connection with your brand and its community, laying the foundation for lasting engagement and loyalty.
homework
This week, take a step back and look at your business through a new lens.
Start by identifying three everyday aspects of your work that you never thought of sharing on social media.
It could be a story about the process behind a popular product, a day in the life of your team, or how your business faced a particular challenge. The goal here is to find the extraordinary in the ordinary and turn what you think is ordinary into a compelling story for your audience.
Then, create content based on one of these aspects and post it on social media. It doesn't have to be overly sophisticated. A simple behind-the-scenes video or a heartfelt story in your post will suffice. After posting, respond to any comments or feedback you receive.
This exercise is about more than just posting content. It's about starting conversations, understanding what resonates with your audience, and learning how to better tell the unique stories that make up your business.
