The former Tableau Healthcare GM and MedeAnalytics CMO will lead the go-to-market strategy, planning, and execution of Verato's market-leading hMDM solutions.
McLean, VA, April 4, 2024–(Business Wire)–Verato, the healthcare identity expert, today announced the appointment of Andy Dé as Chief Marketing Officer (CMO). In his role leading the global marketing organization reporting directly to CEO Clay Ritchie, Mr. De will oversee the company's go-to-market (GTM) strategy, planning and execution. Dé has over 25 years of experience driving innovation in healthcare in strategic marketing, product management, and innovation roles for various enterprises in his software, data analysis in healthcare and life in his sciences. He is recognized as a thought leader in the industry regarding his transformative power.
“I am excited to join Verato and share my passion for building, transforming, and growing a world-class, high-performing global marketing team and driving continued rapid growth in adoption of Verato’s industry-leading hMDM solutions. We are humbled and honored to do so,” said CMO Andy Dé. In Verato. “It's an exciting time at Verato as we scale to help healthcare organizations solve the problems that drive everything else while knowing who's who.”
Prior to joining Verato, he held strategic and marketing leadership positions at a leading enterprise software company, leading globally distributed high-performance teams across a variety of industries (manufacturing, supply chain, CPG, airline, life sciences). , healthcare). . He has successfully leveraged his leadership experience in enterprise innovation strategy, solution portfolio management, go-to-market strategy, planning, and execution to bring six software solutions to market, revenue, margins, and pipes. It has had a visible impact on the line.
Most recently, Dé joined Verato from MedeAnalytics, where he helped transform the marketing organization and GTM paradigm to value-based consultative selling, resulting in exponential growth in sales pipeline and impact. He also co-founded a healthcare and life sciences business as general manager (GM) at Tableau Software, which he grew 5x in four years. Dé also held strategy and marketing leadership positions at SAP, GE Healthcare, Alteryx, and i2 Technologies.
Dé holds a bachelor's degree in mechanical engineering from the University of Bombay, India, and a master's degree in materials science and engineering from the University of Florida. She also earned a Master's degree in International Business (I-MBA) from the Tel Aviv International School of Management (TISOM) in Tel Aviv, Israel, and completed her MBA at the Richard Ivy Business School at the University of Ontario. I graduated with a . She is located in London, Ontario, Canada. Additionally, she completed the Business Management programs in “Disruptive Innovation” and “Strategic Implications of Artificial Intelligence (AI)” at Harvard Business School and MIT Sloan School of Management, respectively.
Clay Ritchey, CEO of Verato, said: “Andy comes to us with deep expertise in healthcare technology and data analytics. He started his career at GE Healthcare, then worked in the healthcare business as CMO at Tableau, then Alteryx, and most recently at MedeAnalytics. By combining the power of analytics to transform healthcare outcomes and business performance with value-based marketing and customer evangelism acumen, Andy has built our marketing team at scale. This makes him the perfect CMO to lead us into the next phase of our growth.”
About Verato
Verato enables digital engagement, clinical interoperability, cloud transformation, and provider data integrity by solving the problem that drives everything else: Knowing Who Is Who™. The industry's first purpose-built healthcare master data management solution, the Verato hMDM™ platform enables a complete and trusted 360-degree view of patients, consumers, members, providers, and communities. More than 90 of the most respected brands in healthcare rely on his Verato to deliver unprecedented accuracy, ease, and time to value for individual and provider data across a complex digital health ecosystem. Connect, identify, enhance, manage, and enable. Verato ensures you get your identity the first time with a single, trusted source of secure identity across your enterprise. For more information, please visit verato.com.
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