in In a competitive job market, it's important to go the extra mile to stand out. An effective approach is to utilize social media platforms as upskilling and self-marketing tools.
Job seekers can use Facebook, LinkedIn, Instagram, TikTok, and other social media platforms to learn and hone new skills, demonstrate their expertise, and connect with potential employers.
Here are some ways job seekers can get a head start.
Build a professional online presence
A 2020 Harris Poll found that 71% of hiring decision makers believe checking candidates' social media profiles is an effective screening method, and 67% research potential job applicants. admits to using social networking sites for
Although the poll focused on the US job market, similar practices are prevalent among Malaysian recruiters. Therefore, establishing a professional presence online is of paramount importance for job seekers.
Social media platforms like LinkedIn provide a great way for job seekers to showcase their skills, experience, and accomplishments.
Job seekers can optimize their profiles by incorporating relevant keywords, highlighting accomplishments, and presenting portfolios and work samples.
Networking and building connections
Social media platforms provide a wide network of professionals across various industries. Job seekers can leverage these platforms to connect with industry experts, mentors, and recruiters.
Joining conversations, participating in industry-related discussions, and seeking advice from experienced professionals not only help job seekers expand their network, but also gain valuable insights and open up new job opportunities. It also allows you to find.
Join industry-specific communities
Many social media platforms have communities and groups dedicated to specific industries or professions. By joining these communities, job seekers can access valuable resources, stay up to date on industry trends, and seize networking opportunities.
Participating in discussions, sharing knowledge, and seeking guidance within these communities will not only contribute to the development of skills, but will also demonstrate their passion and commitment to their chosen field.
Show off your skills and expertise
Social media platforms provide a variety of mediums to showcase your skills and expertise. For example, job seekers can create and share informative blog posts and articles related to their industry, or even create video content.
By consistently providing valuable content, job seekers can establish credibility and position themselves as knowledgeable experts in their field. This will help attract potential employers and demonstrate your proactive approach to personal and professional development.
Take advantage of online learning opportunities
Social media platforms are a treasure trove of online learning opportunities. Many industry experts, influencers, and organizations offer webinars, workshops, and online courses to help job seekers learn new skills or strengthen existing ones.
Actively participating in these learning opportunities demonstrates a job applicant's willingness to learn and adapt, making them more attractive to potential employers.
Job seekers can stay up to date with the latest trends and insights in their field by following and interacting with industry influencers and thought leaders on these platforms. This not only shows their genuine interest in the industry, but also helps you build valuable connections and open doors to new opportunities.
Job seekers should also consider participating in online challenges and contests related to their field. These events provide them with an opportunity to showcase their skills and make contact with potential employers and industry professionals.
In a nutshell
In a tough job market, job seekers need to find innovative ways to differentiate themselves. Social media platforms offer unique opportunities for upskilling and self-marketing.
Job seekers increase their chances of success by building a professional online presence, connecting with industry experts, participating in industry-specific communities, demonstrating skills and expertise, and taking advantage of online learning opportunities. can do.
By leveraging the power of social media, job seekers can improve their skills and market themselves effectively, thereby increasing their visibility and appealing to potential employers. You will be able to do it.
The author is the founder and managing director of Aisling Group, a human resources solutions company.
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