IMA-HOME has won an international four-way pitch for a partnership with US performance lifestyle brand Rhone.
Rhone is a relatively new brand, founded in 2014 by brothers Nate and Ben Checketts. He currently operates an e-commerce business and his 15 retail stores in North America.
The appointment is described as a “pivotal moment” in the company's growth story, as it is the first major agency relationship the brand has invested in.
“We see IMA-HOME as a true partner as we enter a new phase of our business,” said the Checketts.
“2024 will be a pivotal year as we introduce our first women’s line, and IMA-HOME and its expertise in brand marketing and real-world activation will bridge the gap from men’s brand to brand We believe it will be useful for everyone. “
IMA-HOME, headquartered in Leeds, competed against distributors in New York and California.
One of the main reasons behind our win is that we have eight offices around the world, including New York, Manchester and London.
IMA-HOME says that “transatlantic collaboration” means they can “optimize productivity” by working more than 18 hours a day, and that the team in Manhattan “combined with the capabilities of more than 300 staff. , which can provide local cultural context and insight.” UK's world-class experts. ”
“The Rhône win is an important step in IMA-HOME’s U.S. integrated growth strategy, as it is a true fusion of brand consulting, integration and retail experience. We have proven that we can make a huge difference to our clients around the world, both in terms of our wide range of agency services and our authentic perspective across geographies.''
“Working directly with Nate, Ben and the rest of the senior team gives us a great opportunity to make a tangible difference to their rapidly growing business. From focusing on mental fitness to making a difference in the real world, we can help them expand their thinking and make their vision a reality. looking forward to it.”
The initial focus was to evaluate and strengthen current brands that have traditionally catered to the needs of male audiences. This lays the foundation for expansion into the summer women's wear market.
