Our weekly Consumer Pulse report on social reveals trends in cosmetics searches across the web. Current hot topics include: “Fig Makeup Wipe” uses instant melt technology. “Pancake makeup brands” such as Max Factor brand and Cryolan cake makeup, which have been discontinued. Dermalogica Daily Microfoliant associated with “Nicki's Party Makeup”. “Snail Mucin Eye Cream” and the larger snail mucin skin care metatrend. #Sunflower nails and #root concealer.
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Figure 1 Makeup wipes with instant melt technology
According to Google Trends, searches for “Fig Makeup Wipes” have increased by 1,200%. This is likely referring to the beauty brand in Figure 1. Strategist recently named Figure 1 makeup remover among the top 15 makeup removers. A micellar oil cleansing wipe containing grapeseed oil and squalane. These were created in partnership with Conserving Beauty, which has instant melt base technology that disintegrates by simply rinsing off after use.
Ingredients: Figure 1 Micellar Cleansing Wipes: Vitis Vinifera (grape) seed oil, cococaprylic acid/capric acid, PEG-20 glyceryl triisostearate, squalane, Limnantes Alba (meadowfoam) seed oil, Evening Primrose Bienis (evening primrose) oil, Borago officinalis (borage) seed oil, tocopherol, tricaprylic/capric glyceride, linoleic acid, phospholipids, phytosterols.
pancake makeup brand, max factor, cryolan
Searches for “pancake makeup brand” are up 350%, according to Google Trends, but with the exception of mentions of P&G discontinuing its Max Factor brand in the US more than a decade ago, There is no obvious connection. A 2023 Buzzfeed article stated that Max Factor's Pancake Makeup was one of the best old-school products “still in existence.” About a year ago C&T report Max Factor's pancake makeup was also a trend.
Last week, a YouTube video was released featuring Kryolan, another brand of cake makeup with traditional buildable and smudge-proof coverage. Users are instructed to apply the product wet and thinly and evenly using a sponge or brush. The makeup dries to a matte finish and is said to last for a long time.
SEE ALSO: Trending: Alicia Keys, #Bixyplastia, No Rules Makeup Stick, Glycolipid Cleanser and more
nicky's party makeup
Also, Google Trends shows that searches for “Nikki's Party Makeup” are up 110%. The latest headline that may be relevant is an interview with makeup artist to the stars Nikki Wolfe, in which she talks about how she recommends her clients prep their skin for party season in Glamor.・South Africa”. She suggests starting her week before the event to exfoliate and moisturize using products like Dermalogica Her Daily Microfoliant. Among other ingredients, this product contains skin-boosting rice flour, AHA, salicylic acid, and rice enzymes. Wolfe listed several other products and steps to get you ready for the party, including using cryo tools, facial massages, under-eye brightening masks, and skin-plumping products.
Ingredients: Dermalogica Daily Microfoliant: Microcrystalline cellulose, magnesium oxide, sodium cocoyl isethionate, colloidal oatmeal, disodium lauryl sulfosuccinate, sodium lauroyl glutamate, rice sativa (Rice) bran extract, rice sativa (Rice) Starch, hydrogenated palm acid, allantoin, papain, salicylic acid, ginkgo biloba leaf extract, Camellia sinensis leaf extract, daylily (licorice) root extract, PCA, Populus tremuloides Bark extract, cyclodextrin, sodium isethionate, lauryl methacrylate/glycol dimethacrylate crosspolymer, maltodextrin, Melaleuca alternifolia (tea tree) leaf oil, citrus paradise (grapefruit) peel oil, sodium dehydroacetate, hydrolyzed cornstarch hydroxyethyl ether, water (aqua), limonene, citric acid.
snail mucin eye cream
Snail slime is back! …Or maybe it never left. In his Exploding Topics this week, “Snail Mucin Eye Cream” topped the list. Such products are said to nourish the skin and have anti-aging effects. This trend is partially driven by interest in CosRx brand snail mucin eye cream, which has increased 186% in the past year, and sources report that it is part of a larger snail mucin skin care metatrend. I am.
#Sunflower nails and #root concealer
Finally, according to Spate's TikTok hashtag tracker, #sunflowernails and #rootconcealer are up over 37,000 percent and 35,000 percent, respectively, week-over-week. References to sunflower nails seem to relate to press-on style false nails with sunflowers printed on them. As for root concealer, L'Oreal's Magic Root Cover Up was featured in his TikTok video.
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