Fresh: Trending British skincare brand
15th April 2024
Following the release of its now TikTok-famous products Rose Deep Hydration Moisturizer and Black Tea Anti-Aging Ceramide Moisturizer, luxury natural skin care brand Fresh went on to win a number of prestigious awards.
This chic, luxurious and effective brand has since been named a favorite of SheerLuxe and Grazia magazines at the 2023 Skin Care Awards (Rose Deep Hydration Moisturizer) and the Grazia Skin Care Awards 2023 (Black Tea Anti-Aging Ceramide Moisturizer). It's becoming a trend. British social media. Explore brands and find out what makes them so great.
Products before fame
The foundation of any skincare brand should be truly effective skincare products. In the skincare industry of 2024, it will be very important to not only be a luxury brand, but a brand that focuses on using as many natural ingredients as possible. Products like the Soy Face Cleanser and Vitamin Glow Moisturizer have become iconic among skincare influencers and enthusiasts, propelling the brand into the spotlight, and Fresh has remained a firm favorite over the years.
The brand's list of bestsellers is as extensive as the list of rave reviews left by actual customers who choose to spend their hard-earned money on Fresh products. why? Because they deliver what they promise and add a touch of luxury to something as simple and necessary as your daily skin care routine.
Tea Elixir Skin Elasticity Activation Serum
One of the brand's most famous bestsellers is the Tea Elixir Anti-Aging Serum. Users say that wrinkles are minimized, elasticity is improved, and their skin looks smoother and more youthful.
“After using it, my skin feels plumper and looks better overall. It's also brighter. My face isn't as dry as it used to be, so I think my skin's barrier function has improved.” If you are considering purchasing the product, I highly recommend that you do so.”
Crème Encienne Ultimate Nourishing Honey Mask
Receiving rave reviews from blogs and magazines, Fresh's Crème Ancienne Mask is a luxurious product that keeps your skin looking and feeling beautiful. The high-quality Buckfast honey in this mask deeply nourishes the skin and acts against lurking bacteria.
“I started using this product a week or two ago and I'm already happy with the results. My skin feels so soft, smooth, and hydrated. It really nourishes my skin.” I strongly recommend it.”
rose deep hydration toner jumbo
This iconic product promises hydration and pore minimization in one step. Another product in his award-winning Rose range, this floral toner uses the highly popular ingredient hyaluronic acid to soothe your skin while hydrating it.
“Let me tell you, after just two days of using this toner, I saw a huge difference. Not only does my face look cleaner and plumper, but it also feels so much more rejuvenated. My breakouts have literally decreased. If I could share my before and after photos, I would definitely do so.”
social media trendsetter
Earning a reputation for being the best isn't easy, especially in a competitive industry like skin care. How to be the best in skin care and lead the trends? Even more challenging. Climbing that mountain requires a fundamental understanding of what the target user wants and needs, and a practical and effective product. And Fresh planted his flag right on top of that.
Going viral on TikTik and Instagram is a one-way ticket to incredible success for any brand, but how do you keep your product in the spotlight once that trending moment has passed? As you can see, you can create and cultivate a truly engaged following. Not only do they have true fans of the brand who replenish their fresh products as soon as they run out, but they also have a network of respected skincare and lifestyle influencers that help them share their posts and It gives more credibility to the promotion.
Influencers like Nikki Cruz (following 30,000+), who has made a name for herself by creating chic, impactful content and only working with quality brands she truly loves, recently collaborated with Fresh. Screen star Gong Joon (with a following of over 1 million people) recently joined the ranks of Fresh Girl influencers, bringing a male perspective to an industry that is often overwhelmingly focused on women. This will also allow Fresh to tap into her rapidly growing men's market in 2024.
In fact, Fresh also recognizes that respecting customers on their feeds (beyond just sharing videos and still images of paid influencers) is a solid strategy for keeping customers engaged. Masu. Fresh regularly shares videos from customers who buy and use their products every day, demonstrating the company's commitment to building a real community around luxury skincare. Engaging with your community means engaging with you, and engagement on social media is currency.
skin care sense
Trending, valuable products and an engaged community are a huge step forward for any brand. Fresh's excellent reputation and products mean they're here to stay, and we can't wait to see what else they have to offer the skincare community in 2024.
Editorial department
