April 3, 2024
This paid production is sponsored by Experience Sioux Falls.
Experience Sioux Falls this week shifts its marketing strategy to peak travel season messaging, targeting consumers with a variety of strategies to drive travel to Sioux Falls from Memorial Day to Labor Day do.
Target markets include drive-in markets as far away as 160 miles from Sioux Falls and Kansas City. Fly-in markets include Chicago, Denver and Dallas.
“Depending on engagement, all of our media goes into primary and secondary efforts and is optimized in real time,” said Krista Orskak, director of marketing for Experience Sioux Falls.
“We also believe it can take anywhere from 22 to 66 days from initial website visit to reach the market, and we schedule media accordingly.”
By sending a message, you can help potential travelers think that Sioux Falls is something “different” for the first time this summer, and that there's always something new to discover on a round trip. can.
All strategies return to a new landing page where travelers can peruse activities for a day trip, weekend getaway, or extended stay. Related articles, events, and promotions in the Official Sioux Falls Travel Guide complete with measurable engagement metrics.
Personalized messaging spans the interests of active adventurers and music lovers, with every audience bucket optimized.
According to a Reuters article, “The buzzword for travel agencies in 2024 is 'normal.'” Travel demand will remain relatively healthy, but growth will slow as the era of “revenge travel” levels off.
Experience Sioux Falls wants to keep travel top of mind and be on the other side of that story.
