For many people, the beginning of the year is the perfect time to renew your annual leave and plan your vacation while dreaming of summer sun during the cold winter days. For those looking for the ultimate relaxing getaway and some serious self-care time in 2024, a destination spa vacation might be just what the doctor ordered…
Online booking site SpaSeekers.com has revealed the world's most popular spa destinations, based on growing Google search data, as part of its annual Spa Trends Report 2024. The results reveal the hottest destinations for spa holidays in the year ahead. From mineral springs and hot springs to remote jungle paradise getaways, these locations are sure to be considered in your vacation plans.
According to the study, Romania became the most trending spa destination in 2024, with a significant 233% increase in searches for spa trips worldwide. The country's abundance of hot springs and mineral springs makes it the perfect backdrop for a relaxing holiday. France followed her in second place, with searches increasing by 120% for her. Whether a luxury spa on the Cote d'Azur is calling your name or you prefer a cozy sauna and steaming hot tub session in a mountain chalet, there are plenty of options to choose from. For those looking for more exotic destinations, Qatar and Vietnam are tied for third place (up 85%), while China and Montenegro are tied for fifth place for him (up 84%).
Bulgaria and Poland continue the European trend in the top 10 destinations, with these countries offering spa-goers a cost-effective way to enjoy a luxurious vacation. European countries also make up more than half of the top 20, with Malta, Austria, Latvia, Luxembourg and the Netherlands offering options for those looking for a European spa holiday. From Asia, you'll find popular destinations like Vietnam, Cambodia, and Thailand, as well as some more unusual destinations like China and Nepal. Tunisia is tied for 10th place, and fellow African country Morocco ranks 13th behind her. Traditional hammam baths in both North African countries are a must-see for spa treatment enthusiasts visiting this continent.
Top 20 spa destinations to watch in 2024
- Romania: searches +233%
Although Romania is primarily known for its snow-capped mountains, green hills and forests, vineyards, and beautiful sandy beaches on the Black Sea coast, rather than its spas, this landscape is also perfect for a relaxing spa holiday. More than a third of Europe's mineral and hot springs are located in Romania, so there are plenty of thermal spas that will appeal to luxury lovers as well.
- France: 120% increase in searches
France is often thought of as having a lot to do with luxury. High fashion, beautiful fragrances, delicious wine and this is no different when it comes to wellness. Spa lovers don't have to travel far across the country to find a place to unwind and relax, as the French Riviera is full of beautiful spas for the rich and famous. There are also plenty of spas and saunas in the Alps, perfect for relaxing after a long day of skiing. Vichy, the “Queen of Spas” and France's most famous spa town, is also worth a visit for those who want to step back in time.
=3. Qatar: searches +85%
Qatar has many world-class facilities and the same goes for spa holidays, with many exclusive retreats to choose from, designed to eliminate all your worries. For those who love experimenting with different treatments, the country's wide range of spa facilities offers plenty of opportunities to explore new spa experiences.
=3. Vietnam: Searches +85%
Vietnam, which was also named Asia's top spa destination in 2023, topped the list of Asian countries based on search interest in 2024. Vietnam's exotic backdrop of beautiful beaches and tropical jungles will allow spa-goers to truly escape from their daily routines and worries. -Everyday life. Home to many healing and relaxation retreats, travelers visiting Vietnam can expect to find a variety of experiences on offer, from hot springs to Vietnamese massages and herbal baths.
=5. China: Searches +84%
When you think of spa destinations in Asia, countries like Thailand and Vietnam may first come to mind, but China is also home to many great wellness facilities. With many holistic traditions and ancient medicine rooted in this country's culture, these practices blend with cutting-edge treatments and technology to provide a completely unique therapeutic landscape.
=5. Montenegro: searches +84%
A featured destination in Europe, Montenegro is the perfect destination for those looking for a coastal vacation. In particular, two regions of Montenegro, Novi and Ulcinj, have long been considered to have beaches with therapeutic properties. As a result, Igalo in Herceg Novi has become a prominent health tourism destination, and the mud beach of Dr. Simo Milošević's Institute has become a popular destination, as its mud is known for rheumatic diseases, joints, It is said to have healing properties that relieve symptoms of muscle problems. and neurological diseases. Also, for women, Ulcinj's Women's Beach has a high concentration of hydrogen sulfide, which is said to have a positive effect on reproductive function.
- Canada: Searches +83%
Just thinking about Canada's beautiful scenery can make anyone feel relaxed. A trip to this wonderful country will not disappoint. An ideal destination for wellness tourism, there is something for everyone, from outdoor activities to saunas tucked away in hidden bays.
- Bulgaria: searches +82%
One of Europe's most affordable travel destinations, Bulgaria offers a more pocket-friendly option for those looking for a relaxing holiday. With more than 700 thermal springs, the country is also a popular spa destination dating back to Roman times. Visit Sapareva He Banya to experience hot natural geysers. If you want a hot spring experience surrounded by magnificent ruins, try Hisarya. If you're looking for a place to feel brand new with crisp, fresh mountain air, look no further than Devin.
- Nepal: Searches +69%
Nepal and the Himalayas, often associated with the practice of yoga, are closely associated with health and should be a destination high on the travel bucket list for many self-care lovers. There are plenty of yoga retreats here, but the country also has a history of Ayurvedic medicine, so Ayurvedic and hot stone massages, which increase blood circulation and help detoxify the body, are also often offered. .
=10. Poland: searches +60%
With its powerful natural mineral sources, those visiting Poland on a spa trip should definitely look out for acid, sulfur, salt and thermal waters. All of them not only offer a variety of health benefits, but are also fun natural wonders to admire. Another unique wellness treatment that spa lovers can enjoy in Poland is salt caves. The most famous is the Wieliczka Salt Mine. Here, visitors can enjoy all the many treatments and health benefits that salt is said to provide, including treating asthma, allergies, and skin problems.
=10. Tunisia: searches +60%
Another country with a long history of spas and bathing, Tunisia is also influenced by Roman times and will satisfy any hammam fan. Thalassotherapy has also become a popular option these days, with water and seaweed-based treatments designed to soothe and revitalize the skin and body.
Top 11-20 trending spa destinations
- Argentina: Searches +56%
=13. Cambodia: Searches +52%
=13. Malta: searches +52%
=13. Morocco: searches +52%
=16. Croatia: searches +51%
=16. Egypt: Searches +51%
=18. Austria: searches +50%
=18.Latvia: +50% Search
=18. Luxembourg: searches +50%
=18. Netherlands: searches +50%
=18. Thailand: Searches +50%
Spa Trend Report 2024, SpaSeekers.com, Top Trending Spa Destinations,