Today's clothing brands compete with industry peers, as well as resorts, airlines, and lifestyle products: Amitabh Suri, US Polo

Currently, Indian clothing and apparel brands are facing new competition from several unexpected sources, including resorts, vacations, airlines, luxury lifestyle brands, luxury cars, and designer homes. said Amitabh Suri, CEO of the U.S. Polo Association.

“In the industry, especially since the pandemic, we are seeing competition from a variety of fronts in addition to the traditional competition you would normally see among peers. As resorts, travel companies, and lifestyle brands compete with clothing brands, “Customer wallets are becoming divided in two because of the presence of hinduism.

He said that while people previously spent most of their disposable income on eating out and buying clothes, post-pandemic they have become more eager to splurge on things like leisure holidays, international travel, luxury cars and designer homes. It is said that there is

“Before, shopping, eating out, and celebrating were my priorities, but now I still have a lot of shopping, eating out, celebrating, and life experiences that take up a significant portion of my wallet,” he commented.

After the pandemic, most people who think, “Oh, I'm on the brink of death'' want to explore new things in life, new restaurants, new cuisines, or vacations in new destinations, and as a result , pouring out their share of the wallet on multiple things.

Suri said India is the fastest growing region worldwide for US Polo, the official brand owned by the United States Polo Association (USPA), and the country will soon become the second largest market for the brand. He said he was deaf. He sells more than 24 million polo T-shirts, shirts, chinos, jeans, jackets, and women's clothing annually, and domestic sales are growing at a CAGR of 12%.

Still, he said what makes India an interesting market is its diverse culture, small festivals and hyper-local retail. US Polo recently brought together fashion and sports legends Arjun Rampal, Milind Soman, Leander Paes and Mahesh in his one frame, sending a message to India that US Polo is a true fusion of fashion and sports. The message has been sent.

Commenting on the overall market outlook, Suri said there is great tension in the Indian retail market. High index inflation and rising prices have made it difficult for people to spend money on purchases as before, and they have also had broader aspirations post-pandemic. Arvind Fashions Ltd. is his USPA's sole licensee in India.