TikTok has rolled out a new feature called Creator Search Insights to help creators track trending search terms on the platform.
Accessible from the app by searching for “Creator Search Insights,” this tool aims to provide creators with valuable insights to inspire and enhance their content creation process.
why do we care? TikTok is in active demand, so creating trending content can increase your visibility and reach on TikTok. This increased demand also increases the likelihood of engagement with your content.
How to use it. This tool allows you to filter searched topics by “trending” or “for you.” “Trending” shows popular searches across the app, while “for you” shows searches related to your content. Selecting either option will display a list of the most popular search terms and their popularity ratings. You can also save these search terms as shown in the screenshot below.
Creator Search Insights highlights frequently searched topics and allows creators to organize by category (tourism, sports, science, etc.) or tailor content type using the “For You” option. You can Additionally, creators can filter for “content gap” topics. Although this topic is commonly searched, there are relatively few videos covering it on TikTok.
reward. To further emphasize the importance of TikTok's search feature, the platform will begin accounting for search value in its creator rewards program. This means that creating content related to popular search topics can increase the search value of creators' content, which can lead to higher rewards and visibility.
reaction. TikTok's creator search insights were discussed on LinkedIn by Carrie Rose, CEO and founder of Rise at Seve. she wrote:
- “TikTok now displays search results directly within the app and links the highest-ranking videos. This shows that TikTok takes search seriously and what we've been saying for nearly a year. It shows what we preach.”
- ”. I think there is more that TikTok can and will offer (and I know it will), but simplicity is key. You can see that we are supporting this.”
Rose then shared a screenshot of the new feature in action.
Commenting on Rose's LinkedIn post, several other marketers shared their feedback on the new Creator Search Insights tool. OnyxPDA's marketing assistant, Naomi Okezie, writes:
- “I think the main thing TikTok has learned from tools like analytics is simplicity. Analytics can be very difficult to navigate for beginners, but with TikToks search insights you can It seems easier than ever to find one. It's definitely a step in the right direction.”
Bolarinwa Michael, social media manager at Trameter, added:
- “I tried this and it was shocking. Thank you.”
update. TikTok has confirmed that Creator Search Insights will soon be accessible directly from Creator Tools within the Settings menu.
What TikTok is saying. TikTok said in a statement:
- “Using these insights, creators can source content inspiration, tailor creative strategies to audience interests, and create content that people want to see more of.”
- “Our hope is that Creator Search Insights will empower creators to create content that is relevant to searchers and performs well on TikTok.”
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deep dive. Read TikTok's full announcement to learn more.
