Social commerce platform TikTok is testing a new feature that will automatically identify objects in all videos and make them shoppable.
In a conversation with MARKETING-INTERACTIVE, a TikTok spokesperson said the new feature is an early experiment and is only available to a limited number of users.
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According to Bloomberg, the new feature will give viewers the option to find similar products in posts they've engaged with through the TikTok Shop product page.
TikTok's latest move will add to an existing shoppable option that was previously only available to approved influencers and brands who could tag products on their content.
This feature is in early testing in the US and there are no international rollout announcements at this time.
TikTok is constantly reinventing its app experience and was recently selected to be part of the Singapore Health Promotion Board's (HPB) media strategy for its e-cigarette-free campaign with new ad formats.
As part of the campaign, an interactive ad format was created that allows users to choose between two different scenarios to become more interested in the educational content of the ad.
When the ad pops up, it puts you in the shoes of someone who has a friend who smokes continuously and asks users which message they would like to share to help them kick the habit.
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