Abstract
- AI integration. AI in webinars enhances lead generation, improves engagement and content creation, and improves marketing results.
- The value of webinars. Research shows that 83% of marketers find webinars valuable, with an average of 1,000 leads generated per event.
- Increased engagement. AI technology in webinars can strengthen your bond with your audience and lay the foundation for a lasting relationship with your customers.
Generating leads through marketing campaigns can be extremely rewarding. But what happens when your lead statistics start to plateau? That's a sign it's time to switch things up to increase your lead count. Start by using AI in your webinars to reignite the effectiveness of your corporate webinars.
Although many thought webinars might become obsolete, they are still a powerful marketing tool. In fact, a survey compiled by Zippia shows that 83% of marketers find webinars valuable. If you look a little closer, it's not hard to see why. Approximately 40% of people ask to participate in webinar follow-through.
As if that wasn’t enough, the average webinar generates up to 1,000 leads. Not bad for an asset that can be delivered entirely online. But thanks to the power of AI martech solutions, you can squeeze more “lead juice” out of your webinar than you expected.
With the right AI tools, you can enhance every webinar and increase engagement with your audience after the event. In other words, you'll get far more miles and higher quality leads from each webinar than you currently do.
Add AI to your webinars for sustainable lead generation
Not sure how this works? Consider a typical webinar plan.
First, design the details of your webinar, including subject matter, speakers, dates, and curriculum. Next, decide how to enroll participants, such as through a special landing page connected to your Google PPC efforts. Then host your webinar at a scheduled date and time. We will then update the blog with a brief summary of the event. Finally, hand off all leads to your sales team.
While this isn't a bad workflow, it does miss out on opportunities for greater interaction, especially after the webinar ends. This is where AI in webinars comes into play.
Imagine that immediately after a webinar, your marketing department is given a variety of snack content excerpted directly from the event. There's a video going viral on social media. Pithy X soundbite. Full length blog post. Authentic transcript. Once you have this content, you can immediately start reaching out to your attendees in a variety of ways.
Could we have done this in the past? Yes, but it would have taken a team several weeks. They would have to comb through the webinar, looking for snippets and editing like crazy. Using AI in webinars allows you to cut out all the waiting time and make your content immediately available. There is almost no delay, which is a huge advantage when it comes to retaining potential customers.
Is it too magical to be true?
Does it seem too magical to be true? Hubilo, a data-driven AI webinar platform, has already perfected this process. Its sophisticated software instantly generates over 40 bytes of content after each webinar hosted via the system. You can use the content as is, or trim or customize it to suit your needs. This is a quick way to get useful content out of your webinars without spending hours creating them manually.
Related article: How to increase audience engagement in webinars
Get creative with AI-generated post-webinar content
Don't just send snackable content to signed-in leads. You might want to poke fun at those who missed it.
For example, let's say you set up a dynamic webinar and 30% of the users who RSVP attended. You can create a special drip campaign consisting of video clips, soundbites, and compelling insights about the group. Even if they don't attend the webinar, they'll re-engage with your brand. Some may be tempted to provide further information in order to watch a gated on-demand version of the webinar.
Can you do all this by yourself with your current team? Absolutely. However, you will have to wait. We all know that reeds cool quickly. According to Convoso, the only surefire way to prevent leads from disappearing is to keep the conversation going. And even if your sales reps aren’t available to answer the phone after an email, you can always send them AI-generated content. Receiving content helps keep lead intent high until someone closes the deal.
Here are some other webinar software platforms to consider. There are also many platforms that can help you create a webinar.
Related article: Is it time to abandon the webinar best practices handbook?
Get the most out of your webinars with AI technology
Currently, nearly 62% of marketers are already using AI per MarTech. Statistically speaking, you're probably one of them. However, if you aren’t using AI to improve the performance of your webinars, you won’t be able to put your brand in a competitive position. In fact, you'll be missing out on the opportunity to continue generating leads after the webinar.
Instead of letting the impact of your webinar linger long after everyone has signed off, get more out of it. Using AI in webinars can foster a stronger bond between your company and your webinar audience. And strong bonds are the foundational element for short-term sales and long-term customer relationships.
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