The mobile marketing landscape has changed significantly over the past few years with the advent of technologies like AR, VR, and AI personalization. The industry expects it to reach $57.85 billion by 2030. The higher education sector is expected to see the integration of mixed reality and mobile marketing. Increasing digitalization is forcing higher education institutions to shift to mobile-first marketing strategies to successfully attract, engage, and convert prospective students.
We spoke to Kumar Saurav, Chief Strategy Officer at AdCounty Media, for his next tip.
Considering that 40% of all mobile users are Gen Z, a mobile-centric marketing approach is essential in higher education. Research also suggests that high school students prefer mobile devices to search for colleges and are less likely to choose a college. Your online presence isn't optimized.
Integrating artificial intelligence into this marketing approach is critical as it enables hyper-personalization, effectively delivering customized messages and targeted ads that resonate with your audience. This helps Edtech marketers achieve higher conversion rates. Additionally, AR and VR can effectively enhance your registration marketing funnel and help create visually immersive experiences. The result is enhanced conceptual understanding and decision-making.
The need to integrate mobile marketing into higher education
Improve brand awareness and asset value
Edtech marketers can leverage the proliferation of mobile devices to reach massive audiences and establish strong connections with a diverse, global consumer base. Mobile marketers can leverage user demographics, interests, and behaviors to tailor messages to consumer preferences and increase the likelihood of positive reception. In addition to this, you can also develop location-based marketing to promote local events, offers, and services.
Efficiently respond to the first generation of mobile
We are increasingly relying on mobile for communication, entertainment, and information. The segment that primarily utilizes these devices is his higher education target audience: Gen Z and Millennials. This allows educational institutions to effectively reach a tech-savvy demographic and generate more leads.
Harness the power of social media
Social media can play an important role in influencing students' decisions to consider admission. Marketers can showcase their university's culture through platforms like Instagram, Facebook, and Twitter to attract and retain more students. Insights into campus life and student voices can go a long way in positively influencing potential student decisions.
In addition to this, it creates a community where students from one university can connect with students from other universities with the same interests, providing a wide range of opportunities for students. These university-based social networks facilitate peer-to-peer learning and help students receive instruction and mentorship through live her interactive audio events.
personalized communication
Features such as targeted messaging, personalized emails, and mobile applications that provide customized information based on student interests, application status, and program preferences can be achieved through mobile marketing.
Push Notification
Real-time engagement can be facilitated through the implementation of push notifications. Institutions can send real-time updates to prospective students and facilitate a smooth admissions process. Additionally, information such as event invitations and application status can be effectively distributed through push notifications.
Mobile marketing allows educational institutions to gain valuable insights into user engagement, click-through rates, and other metrics, allowing them to analyze the effectiveness of their marketing strategies and optimize if necessary.
How can you build a mobile-first marketing strategy for higher education?
Make sure your website is mobile-friendly
Website navigation on mobile devices should be seamless. You can test the mobile friendliness of your website using Google's Mobile Friendly Test. Enter the URL and the website's score will be displayed. If your score isn't good, you can take technical action if necessary using our database of mobile-friendly resources.
Optimize your content for mobile
It's important to keep in mind that mobile screens are small in size, so you need to organize your content accordingly. Try to make your content as crisp and clear as possible to make it easier to read and understand. Using bullet points and pointers where appropriate, short headings and titles, and engaging visuals will go a long way in keeping students interested in reading the material and taking the desired action.
Identify and resolve mobile usability issues
Automated tests can detect many issues with your website, but custom checks are essential to dig deeper into mobile usability issues. The easiest way is to visit her website on your mobile and follow the steps that prospective students would take. For example, learn more about the campus, find your major, submit an entry for a campus visit, and download the application. All these steps need to work as seamlessly as possible to avoid bounce rates.
We spoke to Kumar Saurav, Chief Strategy Officer at AdCounty Media, for his next tip.
