What are the tactical ingredients for creating marketing magic in 2024? A new Reuters report says it's all about the delicate interplay between the art and science of marketing.
Data will continue to be a valuable marketing commodity in 2024. But as generated AI creates countless new marketing possibilities in a rapidly evolving commercial landscape, brands that combine human instinct, creativity, and thoughtful expertise will remain competitive.
While not necessarily a new discussion, the relationship between left-brain and right-brain marketing seems more relevant than ever, said Josh London, managing director of Reuters Professional and Reuters chief marketing officer. He shared his insights on the subject at the flagship Strategic Marketing New York conference. The recent event was attended by Bridget Trafford, CEO and Marketing Director of LSEG, and Joe Castillo, PGIM's Head of Global Marketing Programs.
Read what they have to say in this newly released report. This report delves into the key ingredients for creating marketing magic in 2024.
-
Data and creativity: Which is the right direction for marketing appeal and engagement?
-
The rise of thought leadership: Building trust and engaging with your audience
-
What we know about the impact of AI on marketing
Please fill in your details in the form below to download the full report.
Newsletter recommended for you
daily briefing
every day
Check out the most important news of the day, handpicked by our editorial team.
This week's ad
Wednesday
See last week's best ads all in one place.
drum insider
once a month
Learn how to pitch to editors and get published in The Drum.
