DULUTH, Minn. — More than 200 communications professionals and those who want to improve their efforts gathered in Duluth Thursday for the 11th Zenith Annual Conference at Zeitgeist.
The purpose of this conference is for attendees to discuss changes, innovations, and opportunities in the industry using digital marketing.
Since this is a communications conference, one of the main focuses is how to reach your target audience.
The conference featured a variety of tracks to accommodate marketers with varying levels of experience. One truck was designed for small businesses.
Rob Karwath of digital marketing agency AIMCLEAR says: A website is required. You need digital infrastructure and tools to reach your audience. Because that's where you'll find customers to advocate for you. So being more confident and more skilled while doing it is really the goal. ”
There was a lot of discussion at the conference about authenticity and how important it is to ensure your message resonates with consumers. Experts say people want authentic products and companies that not only admit they made a mistake or made a bad choice, but also tell a meaningful story that features an authentic message. Masu.
