Taco Bell and lifestyle brand Wild Fang have teamed up on a limited edition coverall, the companies announced Tuesday.
The limited-edition coveralls have 20 pockets inspired by the shapes of Taco Bell menu items and are in line with today's quick-service brands, according to the Irvine, California division of Louisville, Kentucky-based Yum Brands. and with Wildfang on Wednesday.
A total of 100 coveralls will be available as a benefit to early access members of the Taco Bell smartphone app starting Tuesday at 2pm PDT. General access begins April 3rd at 2pm PDT on Wildfang.com. The coveralls cost $178 and come in sizes XS to 3X to tall.
“As a Wild Fang fan and lifelong Taco Bell lover, it was a dream collaboration to partner with them to model this coverall,” Hayley Kiyoko, the artist behind the collaboration, said in a statement. Stated. The coverall pockets can fit anything, including my favorite Taco Bell mild sauce. ”
Taylor Montgomery, Taco Bell US Chief Marketing Officer, added, “We are excited to partner with cutting-edge brands who can collaborate with us to push the boundaries of the industry and advance the Taco Bell brand. I'm always thinking about that,” he added.
“Both Taco Bell and Wildfang capture the cultural zeitgeist by championing self-expression and community,” said Emma McIlroy, CEO and founder of Portland, Oregon-based Wildfang. .
As of December 31, the end of fiscal 2023, Taco Bell had 8,564 restaurants systemwide. Parent company Yum Brands also owns the KFC, Pizza Hut, and Habit Burger Grill brands.
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