Liaukonyte pointed out another advantage behind this strategy. That means sending your audience to a digital platform gives you a tangible measure of audience engagement. She said these insights are “not easily available through traditional TV ratings metrics.”
While the Super Bowl remains a major event, it cannot escape the influence of an increasingly fragmented media environment. Pepsi ending its halftime show sponsorship in 2022 after a 10-year partnership and Anheuser-Busch stepping away from more than 30 years as the Super Bowl's sole alcohol advertiser, meaning That is, even if the moment attracts a significant number of viewers. , those viewers are increasingly focused on something else.
Like Taylor Swift.
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