Phoenix Group Sunlife has announced the appointment of Victoria Heath as its new Chief Marketing Officer.
Heath has more than 20 years of experience and joins the financial services company from Vanquish Bank, where she was Marketing Director.
Previously, he was Marketing Director for Post Office Insurance and Head of Marketing for both Esure and Virgin Money.
Heath started her career at RBS as a marketing, business analysis and area manager.
Sun Life said Heath has “strategic marketing experience including developing innovative customer propositions, brand strategies, digital optimization and driving commercial growth with dynamic banking and insurance businesses.” Ta.
Mark Screeton, CEO of Sun Life, said: “Victoria really stood out to us during our recruitment process, which was run by Phoenix Group’s Talent Acquisition team and attracted over 120 strong candidates. Her extensive experience in the financial services industry and her clientele Her focus makes her a perfect fit for our leadership team.”
Mr. Heath continued, “I am thrilled to be joining Sun Life, a brand that I have long admired for its brand heritage and deep understanding of the over 50 market. Sun Life's expertise and customer needs. reflects the best aspects of the financial services industry and the positive impact it has on people's lives.
“This is one of those rare opportunities and I can’t wait to meet the team and start exploring Sun Life’s future growth through marketing.”
In January 2024, Sun Life announced a brand refresh with the launch of a new logo, the latest evolution in its 214-year history.
SunLife's in-house creative team simplified the logo, maintaining its recognizable style and color palette and keeping the brand name front and center, while losing the yellow “sunset”.
This simplification was made to modernize the brand and improve digital accessibility, in line with the company's philosophy of “Simple, Certain, SunLife.”
Sun Life's history dates back to 1810.
In 1900, Sun Life became the first company in Britain to offer life insurance without medical care. This he is still offering more than 100 years later.
