STIHL Co., Ltd.
has appointed Eric Bjorling as vice president of marketing. In his new role, Mr. Bjorling will be responsible for leading the development of his communications strategy for U.S. brand and retail marketing, including national advertising programs, public relations, merchandising, and national brand his programs.
“We are excited to welcome Eric to the team.” StillChris Keffer, President and CEO of STIHL Inc. “These are exciting times at STIHL as we expand our product portfolio to include wheeled products and more battery-powered tools.Eric’s wealth of experience and innovative thinking will undoubtedly contribute to our continued He will be instrumental in our success and we look forward to the expertise he will bring to our dynamic team.”
Bjorling has held various marketing leadership positions for over 18 years. His previous responsibilities spanned marketing strategy and oversight of his extensive network of over 1,700 independent retailers across the United States.
“I am truly honored to join STIHL, a company known for its commitment to quality and innovation,” says Bjorling. “I look forward to contributing to the growth of the company and helping shape its future marketing strategy. I look forward to working with the talented team at STIHL to take the brand to new heights.”
