Value e-commerce platform Snapdeal on Monday announced the expansion of its value lifestyle portfolio to meet the growing demand for branded products at affordable prices. The brand said it is introducing a diverse range of lifestyle brands that offer high-quality products targeted at value-conscious consumers.
According to Snapdeal, the new fashion lineup includes Jockey, Rosaline by Jivame, Varanga, House of Ramraj Cotton, John Players, Clovia, Red Tape, Janasha, Aurelia, Nauti Natti and newly introduced This includes brands such as Ketch. He said these brands offer a wide range of apparel ranging from Rs 249 to Rs 999, ensuring accessibility without compromising on style or quality.
Snapdeal said that in the footwear category, it offers options from brands such as Carlton London, Sparks, Campus and Action, with prices starting at Rs 599. Plus, Snapdeal's range of accessories adds the perfect finishing touch to any outfit, including Baggit, Daniel Klein, and more.
Commenting on the development, Snapdeal CEO Himanshu Chakrawarti said, “Our vision is to establish Snapdeal as the go-to destination for a value-driven lifestyle. This reflects our progressive stance in evolution as Snapdeal enters a significant growth phase.” “We have transformed ourselves into a comprehensive fashion destination for consumers who prioritize quality of life at an affordable price. We continually add new brands to our portfolio, creating stylish and value We plan to provide a lifestyle that emphasizes aesthetics.”
