- SMG Holding will act as IPO sponsor and investor for Circle Hospitality Group.
- Circle Hospitality Group is a pan-European lifestyle hotel group with approximately 4,000 rooms (including hotels undergoing renovation) in 37 hotels in 23 cities.
- Sircle Hospitality Group includes brands such as Sir Hotels, Max Brown, The Cover Private Members Club, and The Entourage Group.
- Listed on the regulated market of the Frankfurt Stock Exchange through business integration with SMG European Recovery.
- The hotel's real estate portfolio is valued at over 400 million euros.
- The second listing launched by SMG Holding already in 2024.
SMG Holding, an IPO sponsor and investor focused on the European mid-market sector, has announced the listing of Circle Hospitality Group (“Circle Hospitality Group”), a European lifestyle hospitality group. After listing, the company's expected market capitalization will be approximately 250 million euros, with a total hotel real estate portfolio expected to exceed 400 million euros. Circle Hospitality Group plans to use the funds for growth investments and expanding its hotel portfolio. The listing of Circle Hospitality Group on the regulated market of the Frankfurt Stock Exchange (General Standards) is scheduled for the second quarter of 2024.
A business merger agreement has been signed between Circle Hospitality Group and SMG European Recovery, a subsidiary of already listed SMG Holding. Upon completion of the transaction, which is expected in the second quarter of 2024, the listed company will be renamed to Circle SE and new shares will be listed. Dr. Stefan Petrikovic, founder of SMG, will become vice chairman of the company's board of directors.
Circle is ideally placed in Europe's rapidly growing tourism and lifestyle hospitality sector. By expanding its hotel portfolio and focusing on high-quality lifestyle concepts, Circle is pursuing a clear strategy to impress as his SMG Holding. Therefore, with a structure prepared for listing, we are the ideal partner to grow together in the long term. We provide capital and secure framework conditions for access to capital markets. Dr. Stefan Petrikovic, CEO of SMG Holding
The merger of Circle Hospitality Group with SMG European Recovery is a milestone in our journey to becoming Europe's premier boutique hospitality group. With plans to open 100 hotels and the continued expansion of our food and beverage offerings, including Seven North Restaurant and Mitunon, in collaboration with celebrity chef Eyal Shani and members' club The Cover, we intends to raise the bar and shape the future of lifestyle hospitality. . Rylan Wisman, Founder and Chairman of Circle Hospitality Group
Ryran Wisman is an award-winning real estate and hospitality entrepreneur based in Amsterdam. He started his hotel investment career in 2003 by founding his GCH Hotel Group. He is also the co-founder/co-owner of Circle Collection and The Entourage Group.
Circle Hospitality Group aims to strategically allocate the proceeds of the merger towards expanding its presence in major cities in Western Europe and the Mediterranean region. The Circle Hospitality Group now includes his portfolio of 37 luxury hotels and 35 vibrant bars and restaurants across 23 different cities in Europe.
Currently, around 75% of the Group's portfolio is concentrated in Germany, the Netherlands and Austria. But its forward-looking strategy includes expanding new and established brands such as Sir Hotel and Max Brown Hotel, and adding to its current 4,000 bookable rooms (including hotels undergoing renovations). . In 2023, sales increased by 25% to 200 million euros. Circle Hospitality Group strives for excellence and ensures an unforgettable experience for our guests.
SMG Holding, together with selected investors, is providing both the capital and the listing vehicle for the upcoming listing. SMG will remain a shareholder in the company after its listing and will continue to work towards a long-term partnership.
The listing of Circle Hospitality Group is already the second listing launched by SMG Holding in 2024. Previously, the listing of Berlin-based BigRep, a leading provider of large-scale industrial 3D printers, was announced in the first quarter of 2024. Energy companies are expected to follow in late 2024.
About SMG Holding
SMG Holding is an IPO sponsor and investor focused on the European mid-market. SMG Holding builds successful partnerships between investors, entrepreneurs and industry leaders in Europe's growth companies. Its purpose is to provide growing companies with simple and predictable access to capital markets. The SMG Holding team has experience in over 50 of his capital market transactions in excess of EUR 22 billion. For more information, please visit https://smg-holding.com.
