That's Spectrum Reach's “Pay It Forward.” program
Syracuse — Interested Syracuse-area small businesses can apply for marketing assistance through Spectrum Reach's “Pay It Forward” program.
Spectrum Reach is the advertising sales business of Charter Communications, Inc.
The company will provide 250 underserved small business owners nationwide with access to its advertising and marketing resources through its 2024 “Pay It Forward” initiative, according to a Jan. 23 announcement. I plan to.
Local entrepreneurs selected to participate will receive up to $15,000 worth of live and streaming TV campaigns, as well as custom-produced 30-second commercials, marketing consulting services, mentoring and educational resources, and networking opportunities. is provided.
To apply for Spectrum Reach's 2024 “Pay It Forward” program, underserved businesses must be legally registered to operate within the designated market areas served by Spectrum Reach. must be present.
The application deadline is February 25th, and this year's participants will be announced in late March.
To apply, please visit https://spectrumreachpayitforward.com/.
Since launching “Pay It Forward” in 2021, Spectrum Reach has invested more than $50 million in advertising and resources to reach businesses in 36 states, from coffee shops and child care facilities to restaurants and law firms. The company says it has supported more than 2,000 businesses that are not receiving adequate services.
About the program
Under this year's “Pay It Forward” program, Spectrum Reach will provide each participating company with a variety of services, including free advertising, mentorship, and resources.
Local businesses selected to participate will gain access to Spectrum Reach’s in-house creative agency, Kernel. 30 seconds original commercial. Plus, a free linear and streaming TV ad campaign running through April, May and June.
'Pay It Forward' also provides businesses with support and advice from other entrepreneurs, business owners and previous participants of the programme. It is intended to help you “move through the challenges” of owning a business and identify opportunities for growth.
In addition to support from Spectrum Reach's local marketing experts, businesses will receive a free laptop and access to a members-only “Pay It Forward” website featuring educational resources, webinars, news, and business for the duration of the program. Masu. We provide insights to help you build and grow successful brands.
