university Hawaii At Manoa, we have a significant footprint in the global field of digital marketing. Of the approximately 200 undergraduate teams that participated in the Spring 2024 Digital Marketing Competition, four Shidler College of Business teams placed in the top 13, including one team selected as a top-four finalist and one team as an alternate. advanced to the finals.
The goal of the competition was to develop a digital marketing strategy for selected clients. This semester's client is his LuvSeats, an online event ticketing company. In the first round, each team created his 8-minute overview video of their campaign, which was judged by industry experts based on several criteria including market research, paid strategy, in-house strategy, and media ratings. . Four teams will advance to his April 14th final where they will present their strategies directly to LuvSeats' management and executive team.
Members of the Sidler University finalist team are Sebastian Kim, Leah Marie Navarez, Jordan Paradis, Miyamora Rosenthal, and team leader Kaya Isimine.
“We are grateful that we were able to advance to the final round of the digital marketing contest, as our entire class has been working towards this throughout the semester, knowing that it was a tough competition,” Ishimine said. “Our team looks forward to representing our team on April 14th.” ah It's Manoa. We are all seniors so it will be a great experience and we will leave our mark. ”
The Shidler University team, led by Matthew Dufarre, advanced to the finals as a first-place alternate, while the teams led by Casey Nakashima and Lauren Nakashima finished in 11th and 13th place, respectively.
ahContinued success in digital marketing
In Spring 2023, the Shidler University team took first place in the undergraduate division and second place in the graduate division. If the Shidler University team wins again in 2024, it will be the third time since 2020. ah Manoa's undergraduate team took the top spot in the competition, taking home the fourth award overall.of ah Manoa's team has been supervised and coached by Constancio Paranal III, an instructor at Sidler University.
“As the April 14th presentation day approaches, the entire university Hawaii The community is eagerly awaiting the results and congratulates the talented students who will represent the university on the world stage,” Paranal III said. “Through their outstanding skills and dedication, these students exemplify the spirit of international excellence and innovation that characterizes the University of Tokyo.” Hawaii at Manoah Shidler College of Business. ”
This competition is sponsored by Purdue University Northwest.
