Taylor Swift and Travis Kelce may be the only people making headlines heading into Super Bowl weekend, but as more and more “Swifties” become football fans, the pop superstar is making headlines for the National Football League's earnings. What kind of impact does it have?
Sports finance expert Carrie Potter, an expert on the subject and lecturer in the Rice University School of Sports Management, is available to discuss Swift's impact on the NFL.
“The Taylor Swift effect is dominating the headlines this week as we approach Super Bowl LVIII,” Potter said. “Her influence has not only generated record revenue for the NFL, the Kansas City Chiefs, and Travis Kelce, but also attracted a whole new genre of fans to the sport. 2021 by SSRS Sports Poll Research confirms that 46% of the NFL fan base is female, the highest of any professional sports league in the U.S. Due to the Taylor Swift effect, this percentage is now well above 50%. There is no doubt about it.”
But who are Taylor Swift fans? According to Viberate, 78% of them are between 18 and 34 years old and more than 60% are women.
“When you combine this with the fact that 85% of all purchasing power is controlled or influenced by women, and the fact that the Super Bowl is notoriously the biggest day of the year for advertisers, you can imagine that the There will be no more 'blank spaces'.'' Now, the NFL is making a record-breaking weekend of revenue by watching or attending a game, cheering loudly every time the camera pans to Swift, and expanding the NFL's revenue. and is filled with new female fans, reinforcing its position as the most valuable sports league in the world. The world,” Potter said.
Potter says NFL fans with “bad blood” should “shake it off” because the Taylor Swift effect is benefiting everyone in the sport from an economic and fan growth standpoint. He said he strongly recommends it.
In addition to serving on the Rice faculty, Potter also serves as a financial, business, and strategic advisor to professional and retired athletes.
Prior to launching the Carrie Potter Group in 2006, Potter served as vice president of PMG Sports and Entertainment in Washington, DC. She is an expert in designing and implementing financial planning and business strategies. Financial statement analysis. Investment vehicle. Nonprofit financial management. Financial workshops for women and athletes. Mr. Potter is a Certified Financial Planner™ and Registered Investment Advisor. More information about her can be found online at https://profiles.rice.edu/faculty/carrie-potter.
To schedule an interview with Mr. Potter, please contact Amy McCaig, Senior Media Relations Specialist at Rice, at 713-348-6777 or amym@rice.edu .
