Shoppers can support the American Heart Association's 100 years of lifesaving work, starting with American Heart Month in February.
DALLAS, Jan. 25, 2024 — During American Heart Month this February and the American Heart Association's 100th anniversary, the association is working with retailers and brands across the country to promote Life is Why™ and help everyone We are committed to achieving a healthy lifestyle. , a cause marketing campaign supporting the Society's lifesaving heart and brain health mission. Life is Why celebrates the reasons why consumers live healthier, longer lives and personally participates in the association's mission by donating in-store or by purchasing products and services that inspire donations by supporters. I urge you to do so.
“Our commitment to the American Heart Association is to provide resources to promote cardiovascular and brain health, prevent heart disease and stroke, support research, and help people live longer and healthier lives wherever they live. is made possible thanks to the support of: Volunteer Chair of the American Heart Association Board of Directors (2023-2024) and former Executive Vice President and Chief Diversity Officer of PNC Financial Services Group said Marcia Jones, who previously served as finance director for PNC Financial Services Group. She will serve as the association from 2019 to 2021 and will serve as president-elect from 2021 to 2023. “2024 As we celebrate 100 years of lifesaving work in 2020, we promise that our future is about improving your future.”
Through “Life is Why,” companies like AT&T, Big Lots, CVS Health, Orange Theory Fitness, Pilot Travel Centers, The UPS Store, and Walgreens are encouraging customers to support the American Heart Association in a variety of ways in-store and online. I'm calling. Donate at the point of sale. The American Heart Association is excited to welcome Daily Harvest, Reebok, The Container Store, Torrid and Wormy's as first-time campaign sponsors this year. Life is Why is celebrated by retailers on in-store signage and online banner ads that share personal stories of survival and strength, the American Heart Association's mission, and healthy habits.
In its 100th anniversary year, donations of any amount made through Life is Why's participating retailers will help the association reduce risk factors for heart disease and stroke, such as tobacco use, e-cigarette use, high blood pressure, and nutritional deficiencies. You can support the priorities of organizations that impact the world. Those interested in supporting the American Heart Association's Second Century can buy groceries, get gas, exercise or shop at participating stores or online at select times throughout the year starting in February. You can find the Life is Why logo that allows you to
For more information about the Life Is Why campaign and other participating companies, visit heart.org/lifeiswhycampaign.
Additional resources:
- Multimedia is available in the right column of release links.
- Spanish language news releases will be added as they become available.
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About the American Heart Association
The American Heart Association works tirelessly to help the world live longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with thousands of organizations and the power of millions of volunteers, we fund innovative research, advocate for public health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for a century. In 2024, our 100th anniversary, we celebrate our rich 100 years of history and achievements. As we move forward into his second century of bold discoveries and impact, our vision is to advance health and hope for everyone, everywhere. heart.org, Facebook, X Or call 1-800-AHA-USA1.
Media inquiries:
Hannah Blackwell:
General inquiries: 1-800-AHA-USA1 (242-8721)
heart.org and stroke.org
