REFORM Alliance, a leading criminal justice reform organization, proudly announces the appointment of Wallace “Wallo267” Peoples as Chief Marketing Officer. A former rapper and co-host of the podcast Million Dollars Worth of Game, Peoples brings a unique perspective from his 20 years in prison to driving his REFORM marketing efforts. .
“I am honored to take on this role at REFORM and have the opportunity to uplift system-impacted communities with new resources and programs,” said Wallace Peoples. “I believe my first-hand experience with the parole and probation system will be key to advancing REFORM’s mission.”
Peoples aims to use her vast social media following and storytelling skills to amplify the voices of those impacted by the criminal justice system. His appointment marks a strategic move for REFORM as he continues to advocate for innovative legal and cultural change.
As CMO, Peeples will oversee REFORM's marketing strategy, social media presence and creative campaigns. His first-hand experience with the system will inform his efforts to raise awareness and increase impact. This appointment coincides with REFORM's fifth anniversary and his significant REFORM accomplishments in passing legislation and assisting hundreds of thousands of individuals.
“We are thrilled that Wallo267 is joining REFORM as our new Chief Marketing Officer,” said REFORM CEO Robert Rooks. “Wallo267 is a son of Philadelphia, the city where REFORM Alliance was born. Through tough experiences, he developed a philosophy of life rooted in responsibility, second chances, and never giving up. Today, he is a leader in the lives of millions of people. He shares a message of hope with his social media followers. He never forgets where he comes from and uses his vast reach and influence to shine a light on those the world too often ignores. We are grateful that he will use his unique skills to communicate REFORM's work and mission to a broader audience and support our efforts to transform probation and parole.”
To commemorate this appointment, Mr. Peoples made his debut as CMO at REFORM's Super Bowl weekend activation, which was attended by celebrity supporters including Meek Mill, Michael Rubin, and Robert Kraft. This appointment underscores REFORM's commitment to leveraging diverse perspectives in justice system reform.
People's journeys from incarceration to advocacy exemplify REFORM's spirit of empowering individuals affected by systems. His leadership is committed to taking REFORM's marketing efforts to new heights and ensuring the stories of those affected by this system are heard across the country.
