PubMatic expands its commerce offering in Australia on February 19 by appointing Peter Barry (pictured) as vice president of addressability and commerce media for APAC.
PubMatic is an independent technology company that maximizes customer value by providing the digital advertising supply chain of the future.
Barry will be responsible for deploying PubMatic's commerce media solution, Convert, across the APAC region. Convert provides retailers, brands, and advertisers with an integrated audience monetization and acquisition platform to maximize the reach and revenue of commerce media, one of the fastest growing media channels. Masu.
He will also be responsible for working with publishers, advertisers, identity vendors, and industry associations to ensure PubMatic customers maximize addressable opportunities across their businesses as signals and regulations change. .
Barry's appointment will see him move to New York in 2021 as PubMatic's Global VP of Addressability and Commerce, where he spent two years before returning to PubMatic's Australian office.
During Barry's time in the US, he led multiple cross-functional teams that enabled PubMatic's partners to execute on addressability strategies to drive monetization today and business proofing tomorrow. We supported you. He helped launch his Convert platform in 2023, creating new opportunities for PubMatic and its customers.
Previously, Barry was PubMatic's regional director for Australia and New Zealand, leading the rollout of the company's Addressability Suite across the region and working with data and identity partners in APAC.
Jason Barnes, PubMatic APAC Chief Revenue Officer, expressed delight at Barry's return, saying: “His wealth of experience will be invaluable and we look forward to seeing how his expertise will impact our growing commerce media offering in the region.” ”. Based in Sydney, Barry will report to Burns.
“I am excited to be working with PubMatic’s APAC team again to drive our addressability and commerce media business across the region. I learned a lot from my time in the U.S. We look forward to helping them maximize both on-site and off-site opportunities through our Convert products,” said Barry.
MARKETING-INTERACTIVE has reached out to PubMatic for more information.
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