Piali Dasgupta joins from Columbia Pacific Communities, Marketing & Advertising News and ET BrandEquity.

Pyari Dasgupta has resigned from her position as senior vice president of marketing and communications at Columbia Pacific Communities, Inc., after five and a half years. During her tenure, she played a key role in creating the brand's identity, driving marketing strategy, generating leads and creating engaging content across various channels. Reflecting on her time at Columbia Pacific Community, Ms. Dasgupta said in her LinkedIn post: “It has been an extremely fulfilling experience to build a brand, business and category from the ground up and make it the most preferred consumer brand in the senior living category in five years.”

Dasgupta is an experienced marketing and communications leader with over 17 years of experience across media, e-commerce, retail and real estate.

Prior to this, Dasgupta held senior positions at Publicis Groupe, Stylumia, The Hindu, Amazon, Myntra and various publications, where he demonstrated expertise in strategic communications and digital marketing.