Traditional brick-and-mortar pet supply stores may want to be wary as digitally native players keep consumers at home with subscription options.
Look at the numbers
PYMNTS Intelligence Report “Replenishment Economy: Details of Household Supplyis based on a September survey of more than 2,000 U.S. consumers to better understand their subscription habits and how they impact overall shopping behavior. Masu.
As a result, of the 15% of retail subscribers who participate in the Chewy's Goody Box pet food and toy subscription program, 53% shopped in stores less frequently, and 11% of program participants shopped for these items more frequently. It has become clear that people no longer buy “at stores'' at all. .
The findings suggest that subscription services are changing traditional shopping patterns, leading to a decline in foot traffic to brick-and-mortar stores. This trend marks a shift towards more convenient and automated ways to obtain household items, with the ease and predictability afforded by subscription-based models.
Data in context
E-commerce operators are increasingly targeting this pet food opportunity. For example, last year, meal kit giant HelloFresh launched The Pets, a new dog food subscription that promises “human-grade” meals, as part of the company's drive to become the world's top “fully integrated food solutions group.”・The table was announced.
Additionally, British publication Telegraph Monday (February 19) reported that British eGrocer Ocado is branching out into pet food and launching “fine-dining” meals.
In September, Butternut Box, a British direct-to-consumer brand that sells dog food subscriptions, raised GBP 280 million in its latest funding round, with participation from investment firm General Atlantic and existing investor L. announced that it had raised approximately $353 million. Catterton.
The rise of digitally native subscription services in the pet supply industry signals a shift in consumer behavior, posing challenges to traditional brick-and-mortar stores as convenience and automation redefine the retail industry.
