Boxing champion Laila Ali (pictured with her dogs Malibu and Buddy) has partnered with Everroot to promote a new line of soft chew dog supplements.
Pet supplements are becoming big business as dog and cat parents become increasingly concerned about the health of their fur babies. According to Dublin-based Research and Markets, the US pet supplements market was valued at $890 million in 2022 and is projected to reach $1,381.21 million by 2028, over the forecast period. It will increase at an average annual growth rate of 7.60% during the period.
Furthermore, a report by Norwich, UK-based NIQ Brand Bank highlighting the state of the pet care industry in 2023 found that the United States is the top country in the world for both dog and cat ownership, so The opportunities are even greater. In this part of the world. The report goes on to say, “While the global cost of living crisis may have made pet owners more cautious with their spending, an overall increase in awareness of pet health has made pet parents more cautious. “They will be willing to pay a higher price point for supplements and food.” It's a topper that complements the pet food you're purchasing, regardless of whether those products have a higher average price. ”
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new soft chew
In response to this growing consumer interest, major household goods manufacturers are taking notice. One example is Purina's recent partnership with Everroot, a dog supplement brand that supports boxing champion Laila Ali (Muhammad's daughter), for Everroot dog supplement soft chews. . With this product, the brand's products are available in new formats, targeting a variety of key health benefit areas, including immunity, hips and joints, skin and coat, and digestion.
“Each dog not only has unique needs, but they also have unique preferences,” says Pet Behavior Scientist at St. Louis-based Purina, Nestlé, Inc., a world leader in nutrition, health and wellness. One Dr. Annie Valska points out. “For example, you may notice that your dog prefers soft, meaty treats rather than crunchy biscuits. That's why I love EverRoot, which offers dog owners even more choice in the form of soft chew supplements. I'm so excited to do this! This is another great way to customize your dog's supplement plan to their preferences.”
