At the heart of a rapidly evolving digital marketplace, the intersection of technology and human creativity is being redefined. His Assaf Baciu, co-founder and senior vice president of products and engineering at Persado, is poised to take center stage at Shoptalk 2024's “Tech Solution Spotlight: New Marketing Technologies” session. Persado is Generation AIis revolutionizing the way brands and customers communicate and offering a glimpse into the future of marketing technology.
Unleash customer engagement with AI
Persad's journey began with a simple but groundbreaking idea: harnessing the power of artificial intelligence to create personalized communications that resonate on a deep personal level. His Persado technology, with his Motivation AI platform trained on his over 100 billion digital communications impressions across a variety of industries, does more than just send messages. It's important to understand the psychology behind your customers' motivations and craft messages that encourage action. Brands like Ally Bank, JP Morgan Chase, and Verizon turned to his Persado to dramatically improve customer interactions, leading to increased online engagement and conversion rates.
How generative AI will impact marketing
The emergence of generative AI in marketing is not without challenges, including ethical considerations, computational demands, and security concerns. However, the potential to transform the customer experience, optimize SEO, and personalize content creation is unparalleled. As companies navigate these waters, the insights that leaders like Baciu provide are invaluable. Success stories shared by leading brands highlight how Generative AI is transforming marketing strategies and driving efficiency and innovation.
Bridging technology and human creativity
As AI continues to revolutionize the marketing landscape, the importance of maintaining a balance between automation and the human touch cannot be overstated. Advances in conversational AI highlight the potential to create more personalized and engaging customer experiences. As marketers prepare for his AI revolution, insights from his Baciu participation in Shoptalk 2024 will undoubtedly provide a roadmap for integrating these technologies in innovative and empathetic ways. , ensuring that humans remain at the heart of future marketing.
