The prestigious Parrot conference, a prominent B2B sales and marketing event, is scheduled to take place on February 20th at the OBA Oosterdok in Amsterdam. Expected to attract leading industry experts from across Europe, the conference will address pressing issues such as the 'trillion dollar problem' impacting many businesses, including marketing automation, social selling and deep sales and marketing alignment. We plan to discuss this in depth.
Expert insights and pioneering discussions
Speakers from the UK, Germany, Finland and the Netherlands will grace the event, including renowned marketer Steve Kemish and the region's top martech influencer Frans Riemersma. Other notable contributors include Hans Molenaar from Beeckestijn Business School, Pieter Kopmels from the Dutch Marketing Institute, Laura Erdem from Dreamdata, and Ariën Breunis from Rabobank. The expertise of these people promises insightful discussions and the latest revelations in B2B sales and marketing.
Addressing the $1 trillion problem
The central theme of the event revolves around the concept of Revenue Operations (RevOps), a strategic approach designed to align sales, marketing, and customer success teams. This alignment is essential to improving the customer experience and maximizing revenue growth. Discussion will focus specifically on his RevOps manager's responsibilities in driving growth and solving modern business challenges.
Statistical insights into unmet goals
The conference will also present statistics from a survey of 150 leaders that reveals the top reasons why sales and marketing goals are not being met. These findings are consistent with his RevOps objectives and further emphasize the importance of maintaining harmony between different sectors within a business. The Parrot conference aims to highlight these fundamental issues and provide attendees with the latest insights into the evolving dynamics of B2B sales and marketing.
Group discounts are also available for those who wish to attend, making this event not to be missed for professionals who want to be active at the forefront of the industry.
