Former PartnerPortal.io Founder and CEO joins to lead Optimove's next phase of growth
NEW YORK, March 3, 2024 (Globe Newswire) — Optimove, the first customer-driven marketing platform, today announced the appointment of Eddie Patzsch as Vice President of Growth Area Revenue. Patzsch will lead the strategic development and execution of revenue generation initiatives in growth areas to drive revenue growth across the organization.
Prior to joining Optimove, Patzsch was the founder and CEO of PartnerPortal.io, which was acquired by Relevize in 2024, where he tripled revenue and led funding, product innovation, hiring, and pipeline generation. Prior to PartnerPortal.io, he worked for RollWorks, Inc., an account-based B2B marketing and sales platform where he served as Director of Enterprise Sales and Director of Strategy for four years.
At Optimove, Patsch will report directly to Co-Founder and CEO Pini Yacuel. Mr. Patzsch's appointment underscores Optimove's commitment to driving innovation and delivering exceptional value to customers across growing industries.
“Eddie Pache is great to work with. His impressive background and track record speaks volumes about his ability to drive revenue growth and successfully implement go-to-market strategies,” said Yaquel. We are excited for our organization, customers and partners who will benefit from him.” “He has proven expertise in developing go-to-market initiatives. We are excited to welcome him to his Optimove team.”
Patsch continued: “This is a critical and exciting opportunity for OptiMove. The company is clearly the global CRM marketing leader and is well-positioned to expand its growth. OptiMove's customer-driven The marketing platform is proven to increase customer lifetime value for iconic global brands.” “The glowing recognition from the world's leading brands has been truly inspiring, and I'm excited to lead the revenue team as we lead the next era of growth for our business and our clients.”
Connect 2024, Optimove's user conference, will be held in London on March 20-21.
About OptiMove
Optimove is the first customer-driven marketing platform. Its solutions ensure that marketing always starts with the customer, not the campaign or product. Customer-driven marketing has been proven to help brands increase customer lifetime value by an average of 33%.
It's the only solution that leverages a combination of 1) rich historical, real-time, and predictive customer data, 2) AI-driven multichannel journey orchestration, and 3) statistically reliable multi-touch attribution of every marketing action. A customer-driven marketing platform.
In Gartner's 2023 Magic Quadrant for Multichannel Marketing Hubs, Optimove was rated the best in execution and the furthest in vision among challengers. Ranked #1 for Multichannel Marketing Journey Orchestration in Gartner's companion report.
Optimove provides industry-specific use case solutions for hundreds of leading consumer brands, including BetMGM, SodaStream, Pennsylvania Lotry, bet365, and Staples. For more information, please visit Optimove.com.
CONTACT: Guy Leshno Optimove +447716089172 Guy_l@optimove.com
