Ingenuity Commerce, the commerce arm of British e-commerce retailer THG plc, has announced a new partnership with OMNES, a UK-based sustainable fashion retailer, to drive its performance marketing strategy. The cooperative relationship was revealed. The partnership includes Ingenuity Commerce helping him expand his OMNES brand by acquiring new customers in the UK. Ingenuity Commerce develops advertising campaigns based on customer acquisition strategies and ensures a seamless customer experience across various online platforms such as search engines, social media, and affiliate accounts.
OMNES differentiates itself by offering a more comprehensive price range compared to its competitors. This is achieved by maintaining short supply chains through partnerships and collaborations with supportive manufacturers. With this partnership, OMNES will expand its direct-to-consumer (DTC) product offering and push into pop-up retail, significantly strengthening its performance marketing efforts.
Melissa LaBelle, Ingenuity Commerce's Managing Director of Marketing, expressed her enthusiasm for the partnership and highlighted her excitement for implementing sustainable fashion brands' marketing strategies. He said these marketing partnerships highlight Ingenuity Commerce's ability to meet customer demands by providing technological solutions and proven methods to effectively reach and acquire new customers. He emphasized that this will foster sustainable commercial growth.
Ingenuity Commerce's marketing solutions are increasingly popular with global fashion brands such as Pentland Brands and On Running for their streamlined approach to commerce. The company continues to strengthen its market presence in the UK and around the world, offering brand owners access to a comprehensive suite of services.
