Ogilvy PR has promoted James Baldwin to the role of Head of Impact in Asia Pacific. He will report to Rahul Titus, Ogilvy's head of global impact, and Emily Poon, president of Ogilvy PR in Asia Pacific.
In this new role, Baldwin will be based in Singapore and will lead the agency's impact services across the region, lead its go-to-market strategy, strengthen capability differentiation, and drive business development and innovation. , overseeing the delivery of top-notch influencers and creators. led the campaign, authorities said in a statement.
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Since joining the agency in 2019, Baldwin has played a key role in building Ogilvy's influencer proposition, with work with brands including Coca-Cola, Unilever, British Airways, Samsung and Olympic. I have led an influencer team.
Baldwin most recently served as Ogilvy UK-based Business Director and B2B Influence Lead, where he spearheaded the global conception, launch and rapid expansion of Ogilvy's Business Influence services.
Launching in late 2022, this specialized B2B influence service is an industry first and helps brands build reputation, increase visibility, and leverage trusted industry expertise.
“Baldwin’s appointment is a true testament to Ogilvy’s global mobility and cross-border way of working. Influencer marketing has become one of the most important platforms for business and communications, with public relations, social and e-commerce marketing eco-friendly. Balwin joins Ogilvy PR Asia Pacific at a time when it is becoming an integral part of the system,” said Poon. In this space, we are excited to partner with Baldwin to further build momentum in developing industry-leading, impact-first work that captures conversations, drives conversions, and drives advocacy for B2B and B2C clients. I am very happy. “Influencer marketing is a rapidly evolving field and we remain focused on helping our clients realize brand and business growth through work, talent and innovation,” she explained. .
“Baldwin has been at the forefront of Ogilvy's market-leading influencer capabilities for the past five years and has been an integral part of our success,” Titus added. “His strategic appointment is leading our impact practice across the Asia-Pacific region and the creator economy, which is becoming increasingly important.”Baldwin will lead Mr. Poon and our offices across the region. “We will continue to work closely with Asia-Pacific to build regional capacity and grow Asia-Pacific as a center of excellence with global influence,” he said.
Prior to joining Ogilvy, Baldwin co-founded The Club Media, a hybrid social media influencer and golf media brand. Here he directed his director of commercials role and managed all off-screen his commercial elements for club media. This includes developing and nurturing new brand relationships in a business development capacity and driving revenue through branded commercial and content opportunities.
He has also held leadership roles at companies such as Digital Streamer, Euromoney Institutional Investor, BRIC Group and Marsh Commercial.
“The opportunity to develop world-class influencer marketing is bigger and more exciting in Asia-Pacific than anywhere else in the world. “With the fascinating cultural diversity and community trust that is essential to living in Ogilvy, there are endless opportunities to showcase Ogilvy's transnational creativity through influence,” said Balwin.
“I am very excited to continue working with Mr. Poon and Mr. Titus to build on Ogilvy PR’s legacy of excellence in the region and work with the strength of our diverse bench of influencer talent in the region.” he added.
this comes shortly after Ogilvy announced new global leadership for Ogilvy One and next-generation services to build more valuable relationships by design. Kent Wertime will lead his Ogilvy One as global CEO alongside his current role as co-CEO of Ogilvy APAC.
Going forward, Ogilvy One will serve as the global brand for delivering Ogilvy's current (most recently known as Ogilvy Experience) and next-generation customer experience and relationship services to clients.
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