boston, massachusetts Nickerson, a global full-service branding, marketing, PR and communications agency specializing in the built environment, has appointed Amy Reinert as chief marketing officer (CMO). In her new role, Reinert brings more than 20 years of strategic and creative marketing expertise building brands in the real estate, hospitality and technology sectors. Mr. Reinert, who will oversee Nickerson's global marketing strategy, will lead growth and innovation to advance both Nickerson and his customer partners. Mr. Reinert will join the agency's senior leadership team and report directly to Nickerson CEO Lisa Nickerson.
“Strategically assembling a team that can lead our growth vision and market leadership has been a top priority for Nickerson,” said Nickerson. “Bringing Amy on board as Chief Marketing Officer is an important move in this strategy. Her expertise and forward-thinking approach are exactly what we need to bring our agency and client partners to new levels of success. It’s what you need.”
Reinert has a proven track record of leading marketing and growth initiatives, and is skilled at identifying and executing effective strategies, always keeping in mind the alignment of marketing efforts with the organization's broader business objectives. I'm leaving it there. Reinert's approach goes beyond marketing alone. It's about taking a holistic approach to organizational advancement and market leadership. This strategic alignment is key to leading agencies and their client partners to significant business growth and a dominant market presence.
“Nickerson's focus on key areas such as climate, energy and real estate technology positions us well-positioned to continue our growth and leadership while setting new benchmarks in these areas,” said Reinert. Stated. “We look forward to working with Mr. Nickerson’s extraordinary talent and visionary leadership to further advance our industry’s potential.”
Reinert is a member of networks such as CHIEF and Club CMO. She further demonstrates her dedication to philanthropy by serving as a board member for the Gregg Hill Foundation at Camp She Casco, as well as serving as an advisor for the Women's Leadership Program at the University of Vermont's Grossman School of Business. It shows an attitude.
