Mountain Mike's Pizza has promoted Carol Denenbo, who served as the chain's vice president of marketing for the past six years, to chief marketing officer.
Jim Metevier He was promoted to CEO of the Newport Beach, California-based chain in February.praised Denembo's hard work, leadership and creativity.
“Since her arrival, Carol has been an invaluable asset to Mountain Mike's Pizza and an absolute marketing force, interacting with our guests and driving the brand as we enter new markets across the country. “We're always finding creative, innovative and effective ways to do things,” he said. A press release announcing her appointment said, “Carol's exemplary leadership in our marketing efforts has been paramount to the significant sales and franchise growth we have experienced over the past five years, and has been instrumental in the growth of our brand. Her management was truly first class.”
The casual dining chain with approximately 300 locations helped secure partnerships with the San Francisco 49ers National Football League team in 2018, the Los Angeles Angels Major League Baseball team in 2022, and the Sacramento Kings National Basketball Association. He credits Denembo (left) for doing so. 2023 team.
The company said these partnerships increased orders through the chain's app during promotions for the 49ers and Kings, and increased loyalty and transactions among Angels fans.
Mountain Mike's principal owners Chris Britt and Ed St. Gem praised Denembo's continued efforts.
“Growing our brand through high-profile sports activities is one of the powerful arrows in Carol's impressive marketing strategy, and we continue to praise her great work.” said in a joint statement. “Carol’s promotion to Chief Marketing Officer is a testament to her hard work and complete dedication to the Mountain Mike brand and family, and we look forward to working with her as she continues to move the brand forward and to the top of the mountain.” I have the utmost confidence that we will continue to move upward.”
Management also praised her for marketing limited-time offers such as heart-shaped pizza, garlic “not-knots”, cinnamon “not-knots” and other special items.
“I am honored to serve as CMO of this brand, especially as we experience ongoing national expansion, increased guest loyalty, significant interest from new franchisees, and an impressive growing industry roster. “Being a part of the Mountain Mike's Pizza team is extremely rewarding and commendable,” Denenbo said in the release. “I have the opportunity to align with leaders to position the brand on the national stage, lead a passionate marketing team that loves to think outside the pizza box, and create deeper engagement with our valued guests. It was an honor to find a creative way to promote it.”
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