Revealed: Key beauty and personal care trends that will shape the APAC industry in 2024
As we ring in the new year, we reveal the consumer and market changes that will have a major impact on the beauty and personal care industry in Asia Pacific in 2024, with insights from L'Oréal, Kenview and other industry leaders. Masu.
in cosmetic design asiasL'Oréal R&I Vice President North Asia and China, Maxime de Boni, predicts trends for 2023.Mega Mega Trend” In beauty.
The persistent demand for performance shows no signs of abating. On the contrary, it is likely to become even more so, especially as aesthetic procedures become more standardized.
How quiet luxury fashion trends will impact makeup in 2024
A quiet luxury fashion trend will influence makeup in 2024, according to new insights from Japan.
Quiet luxury has become almost synonymous with a more mindful and conscious approach to life.
According to data collected by @cosme, the quiet, luxurious aesthetic has moved from fashion to interior design and is set to make an appearance in makeup as well.
medicube sees global expansion driven by demand for cost-effective next-generation devices
South Korea-based APR Corp says its beauty device technology is a key driver in accelerating its expansion into overseas markets as demand for cost-effective devices increases.
As of November 2023, the cumulative sales of APR's beauty devices in Japan and overseas exceeded 1.5 million units.
The company recently announced that it will participate in CES 2024, which is said to be the world's largest consumer electronics and home appliance trade show, to be held in Las Vegas, USA from January 9th to 12th.
Shohei Otani's support for décolletage sparks interest among male consumers
Baseball star Shohei Otani's endorsement of Japanese skincare brand Cosme Decorte's Liposome range has further increased men's interest in the brand, according to new consumer insights.
According to the brand, the overall number of male consumers will increase four times compared to the previous year in 2023. The number of male consumers of its flagship product, Liposome Advanced His Repair Serum, has increased by 7.5 times.
This trend is also seen in @cosme reviews, where female users report sharing products with their male partners.
Korean sunscreen Glass Skin ranks among the top searches by Indian consumers
In response to growing consumer interest in Korean sunscreen and glass skin, Indian retailer Nykaa is curating products, content and events that cater to the growing demand for K-beauty in India.
The beauty retailer said search terms for “Korean sunscreen” and “glass skin” increased by 148% and 61% this quarter.
Additionally, the growth rate of top Korean brands is 50%. The company retails global K-beauty brands such as Sulwhasoo, Innisfree, Cosrx, and TonyMoly.
