On Monday, March 18, more than 70 brands will be “shut down” to promote paid family and medical leave in partnership with the Paid Leave for All campaign. This one-day event aims to urge the U.S. Congress to pass paid family and medical leave for all working individuals.
The majority of women affected by the lack of paid leave policies in the United States are women, with “nearly one in four women returning to work within two weeks of giving birth,” according to the initiative's website. . The movement is being held in honor of Women's History Month and aims to recreate what would happen to the workforce if women left the workforce due to lack of maternity or medical leave.
“On this day, women across the country come together to write our labor back into history. This is a day when our work will be visible, valued, and protected, no matter where we are.” Director Dawn Huckelbridge said in a press release. release. “Paid leave is a powerful tool for economic growth and gender and racial equality, and Congress can no longer take women, our issues, or our votes for granted.”
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Women are not the only beneficiaries of this federal policy. The program also provides support and protection to businesses by attracting more employees, reducing turnover and providing millions of jobs. According to the initiative, two-thirds of small businesses are already on board with the idea of federal paid leave.
Brands participating in Monday's campaign include a wide range of maternity, beauty, fashion and lifestyle companies, including Hatch, Tender Foundation and ROC United (all founding committee members), as well as Bugaboo, elvie, HeyMama, Lalo, others. All participating facilities will show their support by sharing an Instagram graphic.
“This work is not just about recovery, it is about protecting and supporting people. all Ariane Goldman, founder and CEO of Hatch, said in a statement that paid leave is more important than ever, given the dwindling reproductive health care resources for women. added.
“We cannot solve this problem alone,” she continued. “Leaving the status quo will cost too much not only women's emotional, mental and physical health, but also small businesses and even the economy.” Big. ”
To show your support and learn more, visit paidleaveforall.org.
