Mondelez has promoted Jonathan McCarthy (pictured) to vice president of marketing for Southeast Asia. Mr. McCarthy will report to Hemant Rupani, president of Southeast Asia, Mondelez said in a statement to Marketing Interactive.
McCarthy has more than 20 years of business and brand leadership experience, most recently serving as global brand leader for Cadbury and Toblerone at Mondelez, a role he held for just under three years.
Previously, McCarthy was senior global brand director for CLEAR haircare at Unilever. He held multiple positions at Unilever, leading marketing and brand development teams for products including deodorant, men's grooming and Ax Asia.
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”I am honored and excited to join the Mondelez SEA business unit and work with this team of talented and passionate marketers and agency partners across markets in the region,” McCarthy told MARKETING-INTERACTIVE. Ta.
“We have an impressive portfolio of global power brands and local gemstones, and a proven track record of creative excellence, and we look forward to this exciting opportunity to continue building our business by delivering exceptional experiences to consumers across Southeast Asia. ” he added.
When contacted by MARKETING-INTERACTIVE, Rao said McCarthy will replace Nikhil Rao, who recently stepped down from his role and joined Mars Wrigley India as the new chief marketing officer. .
In this role, Mr. Rao will steer the marketing vision, spearhead strategic initiatives and lead the end-to-end execution of Mars Wrigley's portfolio strategy in India.
Prior to his appointment at Mars Wrigley, Rao spent 10 years at Mondelez International. He joined the company as Cadbury's global brand equity director in 2013, a role he held for just under four years. Rao then moved on to roles such as Regional Senior Marketing Director AMEA, Biscuits and Baked He Snacks SEA. He was appointed Vice President of Marketing for Southeast Asia in 2021.
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