Meghan Markle, who returned to Instagram for the first time in nearly four years, is back with something of a lifestyle venture. The Duchess of Sussex has hinted at launching a new lifestyle brand. This may be Meghan Markle's first venture into a new lifestyle business since The Tig closed in 2017. The new Instagram account is called American Riviera Orchard. Although the page appears to be just a teaser without much information, it appears to be a new lifestyle commitment by the Duchess of Sussex. Named after her home in California, American Riviera Her Orchard has a very personal feel.
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The feed featured the project's logo written in classy gold with a vintage aesthetic. However, her biography is very simple and doesn't reveal much, just reading “by Meghan, Duchess of Sussex.'' It comes with a site of the same name that hasn't posted any content yet, but users can enter their email to join the waiting list. There is also a possibility that this will be a move for Duchess Meghan to venture into the lifestyle field once again. The first video may not reveal much, but it gave us an insight into what to expect. The frame begins with Meghan arranging flowers, then she's cooking in the kitchen. Now, can we expect her to revive her personal blog or lifestyle brand? According to Vogue, her trademark application for “American Riviera Orchard” was filed on February 2, 2024. Products and services listed included tableware, cookbooks, and textile products. Edible items such as jelly, marmalade, and fruit jam were also included.
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