Meghan Markle launches new brand American Riviera Orchard, paying homage to her pre-royal roots

fashion

special details

by Christine Contino and sarah nathan

From Buckingham Palace to Hawking Drinkware.

Meghan Markle unveiled her new lifestyle brand, American Riviera Orchard, on Thursday, sharing a cryptic post with a teaser video on her new Instagram account and launching a cryptic website.

The Duchess of Sussex, 42, is returning to her pre-royal roots and launching an expanded version of her former lifestyle blog, The Tig, and a source tells Page Six Style that she shares her home, garden, food and lifestyle. Items that he said will focus on style in general.

Page 6 For more information on styles…

An industry insider tells Page Six Style, “She's been working on this for over a year, and it's all things that are close to her heart, things that she's passionate about.” .

According to a trademark application obtained by Page Six Style, American Riviera Orchard sells a wide range of household goods, including edible treats such as jellies, jams and spreads, as well as staple tableware such as cutlery, table linens and drinkware. It became clear that this was the plan. Cookbooks are also subject to filing.

Markle's representatives could not be reached for comment.

The brand's logo uses a script-like font similar to Meghan's calligraphy. This was a side hustle that Meghan had at her wedding before her royal days.

The company's website has no information for royal fans other than a space to sign up for a “waiting list” and the brand's logo.

But a video posted to the brand's Instagram Stories shows Prince Harry's wife arranging flowers, cooking in the kitchen and wearing a large black gown in the hallway of what appears to be the couple's Montecito, California, home. It shows that there are.

As Page Six exclusively reported last month, the California-based royal is also expected to launch a lifestyle/foodie show on Netflix in hopes of becoming the next Martha Stewart. The upcoming brands certainly fit the bill.

In 2020, rumors surfaced that Markle was trying to compete with Gwyneth Paltrow's famous brand Goop by relaunching her old blog, which she closed in 2017 before her marriage to Prince Harry. The move isn't necessarily a surprise to royal watchers.

The Tig has covered everything from fashion to beauty to his thoughts on his sister-in-law, Duchess Kate, and in 2014, she wrote, “The pomp and circumstance surrounding the royal wedding, and the endless amount of thoughts about Kate, Duchess of Cambridge.'' denounced “conversation”.

Given the rampant conspiracy theories surrounding Middleton's health and whereabouts after a failed Photoshop attempt on a family photo while he was recovering from abdominal surgery, it seems likely that the Duchess of Cambridge will announce a new venture. It's an interesting time.

Watch this space for the next move for American Riviera Orchard.