Plans are expanding for Meghan Markle's new lifestyle brand, American Riviera Orchard.
The Duchess of Sussex, 42, sells cosmetics, home decor, stationery, linens, small kitchenware, condiments, yoga supplies, gardening supplies, pet accessories, as well as other tableware and bottled foods under American Riviera. Seeking exclusive rights to the trademark. orchard name.
American Riviera Orchard plans to sell its products in nearly every lifestyle lane, according to a trademark application filed with the U.S. Patent and Trademark Office on March 9 and obtained by PEOPLE.
The Duchess of Sussex appears to be getting into the beauty business, from skincare to cosmetics to perfume. In addition to the fragrance and lavender sachets, the trademark application states: “Non-medicated skin care products, bath and shower gels and salts for non-medical purposes, non-medicated hair products, bath soaps, bar soaps, non-medicated hand soaps, body creams, bath Oils: body lotions; cosmetics; body oils; scented oils; air fragrance reed diffusers; fragrances; room fragrances; incense.
The document also mentions “jewellery, lockets, jewelery plates and ring holders”, which is in line with the Duchess of Sussex's personal style.
The names also include wallpaper, pillows, furniture, picture frames, fresh flower arrangements, and planting seeds.
With pets in mind, the application also covers pet shampoos and conditioners, pet food and treats, and even “household pet pillows.” Duchess Meghan and Prince Harry are dog parents to Pula, Guy, and rescue beagle Mamma Mia, making this pet product a natural fit for the up-and-coming brand, which is also seeking permission for leashes, collars, bowls, and feeding mats. It has become a thing.
Other highlight items include wine carrying cases and bags, reminiscent of Meghan's original lifestyle blog, The Tig, named after her favorite wine, Tiganero.The Duchess of Sussex ran a website during her appearance suit And in 2017, while courting Prince Harry, she shut down her lifestyle site, which focused on food, travel, fashion, and personal insights.
Household linens; bedspreads; bed blankets; pillowcases; bed sheets; bed skirts; throws; bath linens; upholstery fabrics; picnic blankets; fabric or woven table linens; woven coasters; woven placemats; woven napkins ; woven napkins textile tablecloths, curtains, kitchen towels, kitchen linens, woven fabrics, textile or fabric gift wrapping, knitted fabrics, textile wall hangings, felt and non-woven fabrics also feature towels and blankets as beach supplies. The 39-year-old Duke of Sussex cites the beach as a highlight of his life in Montecito, and locals say he is known to spend time there.
The second application, also submitted on March 9, includes items ranging from gardening shears and string lights to printed greeting cards and planners, paper ornaments, wrapping paper, photo albums and calligraphy pens. , everything is listed. Duchess Meghan previously worked as a calligrapher, so this special writing instrument is no surprise. suit.
American Riviera Orchard also sells “candle holders, non-electric aroma oil diffusers other than reed diffusers, tealight essential oil diffusers, electric aromatherapy oil diffusers, incense burners, aroma oil diffusion plates, decorative crystal prisms, exfoliating brushes, We are also aiming to sell incense burners. There are a lot of things under that name, such as “a basin in the nature of a bowl; a makeup brush''.
In the kitchen, the brand is also interested in table-to-counter fare. 'Bowls, plates, drinking glassware, teapots, drinking cups and saucers, carafes, serving plates, pitchers, crystal jam and jelly jars, glass jars sold empty, glass jam and jelly jars, jams and fruit “Jam Spoons” also mentions tableware, honey pot and ladle sets, and glass jars and containers, in addition to those related to the food items outlined in American Riviera Orchard's February application. Masu.
Specific kitchen utensils include “heat-resistant dishes, pots, roasting dishes, frying pans, non-electric coffee makers, non-electric kettles, and cooking utensils,” as well as “cookie cutters, vases, soap dispensers, soap dishes, dish towels, Examples include gardening baskets. “etc.
Foods such as honey butter, dried fruits and vegetables, coffee, tea, and condiments are also on the list, as are condiments such as ketchup, mustard, salad dressings, and relish. It also contains sweets such as cookies and biscuits.
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The final items include “meditation blankets, yoga bolsters, yoga straps, yoga blankets, and meditation cushions,” incorporating another of Meghan's hobbies into the brand.
Both applications were filed by San Francisco-based Mama Knows Best LLC. In a sign of things to come, the companies are seeking the green light for “retail store services and online retail store services.”
The update comes after the Duchess of Sussex launched her lifestyle brand, American Riviera Orchard, on March 14, with a website landing page and Instagram account. Her name comes from the California town of Santa Barbara, where she lives with her husband Prince Harry and their children. , 4-year-old son Prince Archie and 2-year-old daughter Princess Lilibet. The California coast has been known as the “American Riviera” for more than 100 years, and Meghan included the name of her neighborhood Montecito under the American Riviera Orchard logo.
The page has not been modified since it was published on March 14th. To date, she has gained more than 572,000 followers on Instagram, including some celebrity fans. American Riviera Orchard's first Instagram Story featured Meghan arranging flowers and mixing them in the kitchen to the tune of Nancy Meyers' “I Wish You Love.”
Around the same time, a source exclusively told PEOPLE that the Duchess of Sussex is “excited” about the new venture and its coordinating website.
“Meghan feels the name American Riviera Orchard is perfect. It feels authentic to her and she can't wait for the website to launch,” a source tells PEOPLE.
The source added that the brand “will reflect everything she loves: family, food, entertaining, home decor and more.”
“She's excited about her latest personal venture,” the source said. “This is something she's wanted to do for a while. She's excited to share her personal style and what she likes.”