Mastercard has appointed Dheeraj Raina as its new vice president and head of integrated marketing communications (IMC) for Southeast Asia, according to a statement from the global payments technology company.
Based in Kuala Lumpur, Malaysia, Mr. Raina will leverage his deep marketing experience and expertise to drive strategic marketing, partnerships and activation in the 10-market region.
He will lead teams across brand, consumer marketing, product marketing, sponsorship and communications, working closely with business leaders and country managers to drive business growth. He will also focus on increasing consumer engagement through Mastercard's long-standing marketing platform, Priceless.
Don't miss: Visa names new senior vice president and head of corporate communications
“Reina is at an important crossroads for Mastercard in Southeast Asia. With unparalleled market potential, a rapidly growing digital economy, and significant cross-border opportunities, this region is of great importance to us. Safdar Khan, president of Mastercard's Southeast Asia division, said:
“Reina's extensive experience and passion for technology and data will add great value to our marketing and communications efforts, accelerating the company to new heights and strengthening Mastercard's market leadership in the Southeast Asian payments ecosystem. “We are confident that he will deliver positive results, impacting the company and contributing to its continued success,” he added.
With over 18 years of marketing experience, Raina has held senior leadership roles at some of the world's largest media agencies, including CEO of Dentsu Malaysia and Managing Director of Mindshare Malaysia. There, he was responsible for the overall growth of the business, working with key clients and businesses. She manages a diverse team of professionals.
Previous agency roles include managing director for Malaysia and Cambodia at digital media agency ADA and general manager and head of strategy at Mindshare Malaysia.
Prior to joining Mastercard, he served as Chief Marketing and Strategic Communications Officer at Gentari, Petronas' Clean Energy Solutions subsidiary, where he spearheaded marketing, branding, and strategic marketing communications.
“I am very excited to take on this role in this fascinating and fast-changing region. I look forward to further promoting Mastercard as an ecosystem enabler to participate in the digital economy and reap the benefits that technology has to offer,” Raina said. .
“I am excited to join the great Mastercard team in Southeast Asia and work with partners, customers and other stakeholders to help build a comprehensive ecosystem and drive digital transformation across the region.” added.
Related article:
Gentari appoints Dentsu MY Media CEO as new chief marketing and strategic communications officer
Johnson & Johnson Names New Vision Care Marketing Directors for Four Regions
PropertyGuru names WeWork's head of communications as new head of corporate communications
